Negative SEO has been the focus of debate. It revolves around competitors and even shady SEO firms using bad SEO to apply penalties to other websites through the use of bad links, such as the kind you'd get from having a compromised site linking back to your own.
This topic of debate has become even more apparent ever since Google Penguin came into play. Websites have been knocked clear off the same results that they used to rank first or second for.
The good news is that there's a two useful tools that you can use to keep your website free from the ill effects of unnatural links: CognitiveSEO and the Google Disavow Tool.
Let's explore how these two invaluable tools by exploring the problems Google Penguin brought in detail and then elaborating on a generalized Penguin recovery strategy.
Penguin Recovery: The Negative Effects of Google Penguin
A handful of websites faired better after the Penguin update was implemented compared to the countless websites that saw everything from complete drops off Google to slow, gradual drops to ranks past page 100.
There are a total of 5 Penguin updates . . .
Understandably, many of these websites saw their traffic from Google for their primary keywords dry up like a puddle in the desert shortly after the Penguin updates mentioned above.
While this isn't anything new with Google updates, it does represent something troubling when you take into account that these webmasters had tried everything legitimate that Google had suggested that they do for SEO purposes.
That means they tried . . .
You can likely see where this is going. It seemed that no matter what these webmasters did, nothing worked. Their rankings continued to decrease and in some cases until their websites were pulled from Google entirely.
Doubts About the Google Disavow Tool
The major thing that was hurting webmasters after the Penguin update concerned malicious and unnatural links. It's what made it nearly impossible for websites to recover their previous rankings.
To remedy this, Google released the Google Disavow Tool. Its aim is to allow for webmasters to have a last resort measure for links that they couldn't have removed otherwise.
The problem is that the Google Disavow Tool comes with a very scary warning. If you use it incorrectly or fail to try every other avenue to remove links to your website, then Google may penalize your website manually.
This is where CognitiveSEO comes in. It enables you to spot unnatural links with a fair degree of certainty.
Detecting Unnatural Links
CognitiveSEO allows you to import links that you export from tools like the Google Webmaster Tool. You can then run the link analysis feature to see the links that are both helping and hurting your site.
CognitiveSEO classifies links into one of three categories: “OK Links”, “Suspect Links” and “Unnatural Links”. While it's not perfect, most webmasters will agree with a majority of the results CognitiveSEO gives them after analysis.
You can then export the analyzed links from CognitiveSEO into a plain text file.
Upon making a manual review of your findings, you can then submit that file using the Google Disavow Tool with a high degree of certainty that your URLs are actually unnatural.
The Results of Penguin Recovery
After going through this process, some webmasters saw that their websites were indexed and ranking once again. Properly optimized websites saw a proper Penguin recovery by regaining their first page rankings of the same keywords that they had once lost.
The most fortunate part of this process is that it wasn't just a simple fluctuation. These websites came back and stayed at those high ranks they once had.
Putting It All Together
While there were many factors influencing how the websites mentioned in this post ranked, it's a good bet that it was the unnatural links pulling these websites down in the SERPs.
Is CognitiveSEO required for you to repeat this same process? The answer is that it's not. You can sit there an manually check every URL reported by the Webmaster Tool on your own before submitting a list of URLs to the Disavow Tool.
The part where CognitiveSEO is useful concerns the amount of time it can save you. When you have hundreds and thousands of URLs pointing back to your website, it becomes a considerable task to check them all by hand.
Add this in with the fact that Penguin recovery is stressful enough and you can see why it's a tool worth recommending.
For the record, Cognitive isn't paying me to write this. I just felt that you'd appreciate knowing one way to help you fix one of the biggest algorithmic penalties to hit websites during the Penguin updates without having to spend days or weeks sifting through all the links pointing to your website.
If all of this sounds too painstaking or time consuming for you, CinchLocal.com has proven to be a trusted leader in search engine optimization. By purchasing one our affordable SEO packages we will check all your back links and you can be confident that your exposure in Google can be taken to the next level.
In the constant battle for traffic online, keywords play a major role. If a website includes enough targeted keywords on its pages, there is a high chance that the site will rise in the search rankings. A lack of targeted keywords can sink a site fast. Businesses are aware that keywords are connected to getting traffic. However, many do not know the importance of having a long tail SEO strategy. Long tail SEO keywords can greatly increase traffic and profits.
What Are Long Tail Keywords?
When people go online they will type in certain keyword phrases that lead them to a listing of websites. Broad search keywords are terms that are commonly used by a vast number of people. While broad keywords bring in some traffic, these are extremely hard to rank for and cannot be depended on to attract any amount of visitors.
In the constant battle for traffic online, keywords play a major role. If a website includes enough targeted keywords on its pages, there is a high chance that the site will rise in the search rankings. A lack of targeted keywords can sink a site fast. Businesses are aware that keywords are connected to getting traffic. However, many do not know the importance of having a long tail SEO strategy. Long tail SEO keywords can greatly increase your traffic and profits.
Long tail keywords are great for attracting search engine traffic. The main reason is because they have less competition. Searches that include your company name are easily going to bypass your competitors, if you are smart enough to include these phrases:
Importance of Keyword Research
Finding the best long tail keywords to use requires a bit of research. Specific keyword search tools are often used to dig up as many long tail keyword suggestions as possible. A fast and easy way to see what people are searching for is to check out the "Google Search Suggest" data that appears as you start typing. There are usually a multitude of variations for all sorts of keyword phrases. These should be collected and analyzed for competitive advantage and they come in pretty handy when you use them for your pay-per-click campaigns; helps creates a positive ROI.
Developing a Long Tail Keyword Strategy
A savvy online marketing plan needs to include long tail SEO strategy. Incorporating long tail SEO involves considering various angles to attract online prospects. Specific landing pages or content hubs can be built around terms that are already popular or answer important consumer questions. A business can also attract more visitors by creating special reports, coupons, videos and special offers.
Optimizing Content Leads to Better Conversions
Adding specific long tail SEO keyword phrases to site pages is a great way to convert prospects into buyers. Research will determine which phrases to use and how many to include on a page. Optimization works especially well for product terms. The site may also attract attention with common phrases that include reviews, discounts, names of competitors and alternative phrasing.
Gain a Competitive Edge
SEO companies such as CinchLocal.com have known for a long time that long tail keywords provide businesses with a strong competitive edge. Sites can add fresh content that includes additional long tail keywords and build on existing traffic. A site that wisely uses targeted local keywords can become dominant over time for a wide range of buyer phrases. The amount of traffic and profits a site receives largely depends on implementing an aggressive online marketing plan that includes a bold long tail SEO strategy.
Many businesses are discovering how beneficial long tail keywords can be for their bottom line. Partnering with keyword experts like CinchLocal.com may significantly boost both traffic and sales. Success depends on planning and implementing powerful content marketing strategies that bring in a steady stream of potential buyers.
What Are Your Thoughts?
Facebook may get the lion’s share of attention, but Google+ has been flying under the radar as an SEO powerhouse that dominates the search results. While Facebook and Twitter still remain a critical aspect of modern Internet marketing, both of these networks have restricted Google’s access to the bulk of their data, limiting their SEO power.
This is not the case with Google+. For example, if you are a Google+ user and search for your own name, your Google+ posts will dominate the search results, even if you are a regular Facebook or Twitter user. Chances are Google+ will even beat the results of your own personal blog.
Due to the obvious importance of Goggle+ for SEO, here are some simple ways to harness the SEO power of Google+ and dominate the search results.
Follow Your Profile Links
In addition to allowing you to link to all of your other social media profiles, Google+ also allows you to directly embed followed links into your bio with any anchor text you want. Although theoretically every link has the same value, if you link directly to your profile, share your posts, and engage with more people, you can increase the value of your profile links.
Embed Post Links
Similar to profile links, you can also add followed links to your Google+ posts. In fact, you can add as many as you want. To do this, simply insert the entire URL and it will automatically be formatted as a link. The more a post is linked to, shared, and +1’ed, the more the value of the link will increase. A simple one-sentence post can have a PageRank of three or better and be regularly cached by Google.
Optimize Your Google+ Title Tags
In Google+, the first sentence of every post becomes a part of the title tag, which is tremendously important for rankings and click-through rates. Therefore, you should carefully construct the first sentence with the right keywords and keep potential readers in mind. A post that has a good title and is widely shared can easily rank for the chosen keywords.
Quickly Index New Content
When new content is shared on Google+, Google’s indexing response times are near instantaneous. In the old Internet days, it would take weeks for a website to get indexed. Today, however, it’s now as quick and easy as hitting a +1 button, so you should share new content on Google+ for lightning fast indexation and to exploit Google Plus for SEO domination.
Connect with Influential People
On Google+, there are nearly 20 notification triggers that allow you to connect with influential people in your industry. You can gently introduce yourself to these influencers by doing the following:
CircleCount is a terrific new tool. Simply by inserting your Google+ URL, you’ll be able to chart the growth of your following, how viral your posts are, and see how you CircleRank score compares against every other Google+ profile.
Interestingly, Britney Spears has the best CircleRank out of all of the profiles on Google+.
Actually Use Google+ to Harness its Power
Although Google+ has witnessed explosive growth, only 25 percent of people use it at least once a month, and even less use Goggle+ for SEO. All of these tips are useless unless you regularly use Google+. Even though people are beginning to catch on to the power of Google+, there’s still time to jump onboard and reap SEO rewards simply by doing the following for ten minutes each day:
If all of this sounds too painstaking or time consuming for you, CinchLocal.com has proven to be a trusted leader in social media marketing and Google Plus for SEO. By utilizing their expert services, your SEO and social media exposure can be taken to the next level.
Rich snippets are a powerful online media tool that even the savviest marketer has never heard of. They can be instrumental in improving SEO and increasing your Google search results' click-through rates by 30%, generating more site traffic from SERPs than other conventional outlets.
CinchLocal has used its decade of experience in online marketing and SEO utilizing tools like rich snippets to build its clients’ Internet presence, returning increased organic traffic and solid rankings in popular search engines around the world.
What are Rich Snippets?
If you were online looking for an apple pie recipe you’d type the keyword "apple pie recipe" in Google, hit RETURN and peruse the results. Looking at the results below which one would you probably click on first?
Chances are you would most likely click on the first result. Not because it appears first but because it provides additional information (picture, star rating, 85 user reviews) and exemplifies exactly what you are looking for in an appealing and compelling manner.
Google snippets contain unique information — not keywords — yanked from content that is displayed in search listings alongside the page title, URL and meta description. That content is not limited to text. It could be photos, ratings, author info and more.
Rich snippets are actually tricky to implement. It is why typical SEO strategies don’t necessarily include them, regardless of how much they enhance that content. Utilizing snippets can make a significant difference in search listings. These carefully coded properties will draw the attention of users scanning search results, giving them more reason to click through.
As a premier local search marketing expert, CinchLocal tailors rich snippets and other proven SEO techniques to drive traffic and generate leads and customers. The Internet has become the most important marketing tool on the planet and we know how to take advantage of it on behalf of our clients.
Using Rich Snippets
The fastest and easiest way to implement snippets into your content is through microdata.
What's Microdata? Microdata is labeling content that breaks down what the information is about. Your content would promote a who or what, a where and when and a why anyone should care. With rich snippets, there would be a bit of code that states in general Here’s who and what this is about with any info Google needs to display in its listing.
Microdata uses very simple HTML5 tags that assign descriptive terms to bits of information. While knowing some basic language is advantageous, one doesn’t need to be an expert to use microdata. Rich snippets would essentially be prompts to Google on how to set up your listing. Google’s Webmaster Tools can help you with this using their Structured Data Testing Tool. Their tool will allow you to test and confirm if Google recognizes the rich snippets.
If you have a WordPress blog I recommend using the following WordPress Plugins:
9 Different Types of Rich Snippets
Listed below show all the different types of rich snippets along with instructions from Google on how to successfully install each type. *Helpful Tip - select the "microdata" option for the easiest installation.
1.) Rich Snippets for Authors
The author snippet will include . . .
Click here for Google instructions to set up rich snippets for Authors
2.) Rich Snippets for Organizations (Businesses)
These rich snippets contain contact and location info, pricing, hours, customer reviews, etc...
Click here for Google instructions to set up rich snippets for Organizations
3.) Rich Snippets for Events
These Event snippets will provide not only event information, but it can include specific options such as links to daily events or registration. Google can display up to three.
Click here for Google instructions to set up rich snippets for Events
4.) Rich Snippets for Music
Album rich snippets can have links to individual songs or available lyrics on top any other information you’d want the viewer to know.
Click here for Google instructions to set up rich snippets for Music
5.) Rich Snippets for People
People snippets are excellent for networking. They can include job titles, employer, location, interests, a photo and any other relevant information. They differ from author snippets in that the people snippet will contain more personalized information.
Click here for Google instructions to set up rich snippets for People
6.) Rich Snippets for Products
Product rich snippets can have pictures of products, ratings and price ranges.
Click here for Google instructions to set up rich snippets for Products
7.) Rich Snippets for Recipes
For Google to recognize a recipe snippet at least two tags must be place: photo of the dish; a tag for prepTime, totalTime, cookTime or ingredients; a review; or calories. These rich snippets can include ratings as well.
Click here for Google instructions to set up rich snippets for Recipes
8.) Rich Snippets for Reviews
Google captures of reviews usually include a 1 to 5 star rating, but they can also feature just the review section.
Click here for Google instructions to set up rich snippets for Reviews
9.) Rich Snippets for Video
The set up for a video is different from a static image. Google will see the Facebook Share mark up code as well.
Click here for Google instructions to set up rich snippets for Video
Rich snippets require attention to detail. The team at CinchLocal is familiar with the process and can show you the best ways to utilize them.
With extensive experience in SEO and online marketing, we are skilled at web design, social media promotion, blogs and more. Get in touch and let us show you how rich snippets can put your business front and center in searches and driven traffic.
Today's marketers are focusing on content marketing more than ever before. At this point, almost everybody knows that the phrase, "content is king," is absolutely true. Unfortunately, content marketing is still being used for easy backlinks in many cases. When content marketing is used properly, it is a powerful way for companies to gain the trust of consumers, improve traffic, develop a diverse marketing strategy and ultimately build a reputation as a leader of the industry. Content Marketing 101 is all about recognizing what works and using these strategies effectively.
What Is Content Marketing 101?
Smart content marketing doesn't look like marketing at first. Rather than using endorsements, banner ads and active salesmen, it attracts consumers in other ways. For example, consumers who find content juicy and enjoyable are more likely to share it with others. This results in better conversions of visitors into customers.
Below are some of the best forms that content marketing can take:
Amplify Text with Visual Content
You may have noticed that all of the content marketing methods mentioned above use visual elements alongside text. If you have great text content, you can almost always enhance it for readers by including pictures, video and other visual content. When you use video, you can interact directly with visitors and develop a personal image for your brand. Of course, search engines also value this "rich content," resulting in better rankings for your site.
If you want the best results from your videos, use a high-quality camera or even pay for a professional to produce your videos. You can also boost your results by calling viewers to action and including a narrative with a climax and resolution. First, begin content development with the video format in mind. Promotions, demonstrations, humor, breaking news and information all can make excellent video content. As more visitors view sites on tablets and smartphones, videos and pictures are becoming more popular, making these essential elements of Content Marketing 101.
Getting the Best Results
As you can see, Content Marketing 101 is about more than just pumping out new content. Ideally, you should spend time researching all of your content before even starting production. Always keep in mind that modern web visitors aren't as interested in banner ads and commercials. If you give visitors the information and images they want, they will be more likely to share your content. As a result, your reputation and sales will grow.
Getting Started on Content Marketing 101
As you prepare to develop a strategy, you should research your main messages, customer perceptions and the online buzz about your company. If you aren't sure about these things, consider doing the following:
Look into the way your company makes content production plans at present. Is there plenty of planning, or is it badly disorganized? Review your marketing and content production to find areas that can be improved. Ask the following questions:
Look at the numbers that define your site's performance. Check for time spent on site, bounce rates and purchases. Next, it is time to set goals that you can meet. For example:
It is vital to make these goals specific, such as with percentages or dollar amounts.
Develop a plan for content creation. Do you want to continue making the same content or start producing other media, such as video? Identify your goals and then plan production to coincide with major dates in your industry.
Decide how to distribute your content. For this content to succeed, you must know how you are going to distribute it on social media. Different content is suited to different venues, such as lifestyle topics on Pinterest or business-to-business topics on LinkedIn.
Develop a process. To reach your goals, you should create a new process to match the new content and calendar you've developed. Keep this process simple with clear deadlines that account for editing, and hold regular meetings for analyzing and improving the process.
Analyze your results. Measurement is always important, whether you're using Google Analytics or adding new streams of revenue. Always look at the numbers when measuring the success of your ideas.
If you feel a little intimidated by this information, don't feel bad. One of the most important parts of Content Marketing 101 is the principle of backing your projects with the goals and processes needed to make them work. First, however, you have to analyze your current position, start developing ideas and create your own plan for building sales. In the future, CinchLocal.com will continue to offer more content marketing information and tips.
The founder of CinchLocal, is a seasoned entrepreneur that has over 14+ years of experience in search engine optimization and online marketing.