Social media is one thing that a great deal of businesses are clueless about. The biggest part about it is getting to know your audience, which lets you know what they want to see.
You'll find ten social media promotion tips that will propel your business forward to social media success below.
Interviewing professionals in a field is one of the best ways to gain information that not only you can use, but also the people who will later watch your interview videos.
The reason people love to watch interviews is because you can ask the questions that you think are the most important.
On top of that, they're a great way to build relationships with other people.
2. Curate Content
The web used to be made of directories that listed websites. People would then peruse them and find what they were looking for.
Now searching the web is all about algorithms that don't always work to find what you or other people are looking for.
To make it simple, utilize content curation sites like Scoop.it! to connect with people interested in your content. People turn to content curation when algorithms just don't cut it. Take advantage of that fact.
3. Call Your Readers to Do Something
In other words, make full use of your ability to send a call to action to your readers. Give them a nudge to check out your website, your newest blog post or whatever you think they should read.
4. Make Tweets Easy
There's something called a verbal tweet. Essentially, it allows people to tweet your page using a predefined message.
This is great, as you get to guide people as to what they'll say about your website when they tweet it.
It also makes your content even easier to share.
5. Fill Your Website With What Your Customers Want
The most successful businesses know the answer to two big questions:
How can they uniquely solve a customer's problem?
How can their content be structured in a way that people can find it useful while keeping that same content humanize and empathetic?
Both of these questions are answered by thinking like your potential audience. You then go back, refine your content and improve how valuable it is to your readers once they reach your website.
6. Intertwine Your Content and Email Strategies
The thing that gets people to look at your content is how valuable they perceive it. That value then translates to how valuable they see your business, which is particularly important when they do something like skim over their new emails in their inbox and decide whether to open yours.
The best way to tip the odds in your favor is to create useful things for people. Make buying guides, white paper and reports that ultimately help your customer and lead them back to you.
7. Make a Business Blog
Most businesses invest in strategies like cold calls. These strategies end up being time consuming and have a very low rate of conversion.
Instead of using those old and ineffective strategies, consider investing in a business blog. It only takes a few hours a week to manage, and you'll find that it can be one of the most important ways to bring in new customers.
8. Make Your Entire Business Involved in Your Content Creation Process
Everyone in your business does something. They solve problems, create new strategies and answer questions.
They're perfect for creating unique content, the kind that may be better able to engage and reach your readers.
Get everyone involved and then let them write content that they're informed about already.
9. Integrate Your Content, Marketing and Relationship Building Strategies Together
You can make sure that you're better reaching your customers by doing three things:
Plan to answer your customers with content that they need.
Segment your readers by creating content just for them, then market to them after you discover what your customers reading just that type of content are about.
Readily engage your readers with your content. This will allow you to develop effective email marketing campaigns, content campaigns and more because you're able to effectively engage your readers with all of your content instead of just one type of content.
10. Make a Marketing Mission Statement
When it comes to social media promotion tips, this is among the most important. Without it, your marketing will be unfocused and eventually fail.
You need to define three things to have an effective mission statement to drive your business forward:
Who is your core audience?
What type of information are you giving them?
What benefit will your audience receive if they listen to you?
If you want to be effective with social media promotion, focus on your appearance rather than trying to push products on your customers. If you have a positive image, then your customers should naturally prefer to choose the solutions you're providing for them.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.