Small businesses often have a difficult time starting their first search engine optimization campaigns. Some of the most crucial steps to form a good SEO campaign for them are also the steps that require massive amounts of trial and error to perfect.
This is just one of the reasons that the do-it-yourself approach ends up in failure for businesses. Sometimes, this just means that the SEO campaign didn't succeed in bringing in new customers. In rare cases, it can result in an entire website being removed from Google's search listings because of an improper SEO approach.
The best way to achieve success with the do-it-yourself mentality is to follow these 11 search engine optimization tips for small business.
1. Identify Who You're Marketing To
The first step in any advertising campaign should be to identify who you're marketing to. You need to know this for virtually every step of the way, especially if you want your SEO to be successful. Everything from your content to your keyword selection is influenced by who your target audience is.
2. Look at the Bigger Keyword Picture
The primary keyword of your business, website or website's category of pages may not have the most uses, but it should be versatile enough to produce long tail keywords that people are searching for. You should also consider how useful your keyword is in the long run in the event that people are trying to find your website through things like personalized search engines.
3. Interlink Your Pages
Visitors should be able to traverse from one page to another by not just your main page navigation system, but by contextual links sprinkled throughout your content and linking to relevant pages.
4. Reuse, Recycle and Reapply Your Keywords
A certain keyword can generate a load of traffic, but it may not always do so consistently. Don't be afraid to try and rank other pages on your website utilizing the same keyword in a slightly different way.
5. Become Socially Active
Not only do search engines love social cues, but so do people. One of the biggest search engine optimization tips for small business involves the fact that you should devote a portion of your SEO efforts to increasing your clout on social media networks like Twitter and Facebook. This approach has a wide number of benefits that apply to your business as a whole, hence why it's worth investing in. Also look for new social sites like Pinterest, Instagram, and Google Places for Businesses.
6. Take Advantage of What Your Competitors Don't
While you should try and take a share of what your competitors already have on larger social networks, sometimes you can find just as loyal of a following on networks that your competitors don't fully utilize yet. Take advantage of them, and capitalize on what your competitors don't.
7. Author Original Content
Search engines and visitors love original content. The more unique it is, the more likely they are both to stick around.
If you can't think of what to add to your website, consider creating a professional business blog to discuss news and other developments in your business's field of expertise, answering customer questions - even ones they didn't even know to ask!
8. Be Consistent
Set a 3-6 month goal and post on your blog at least 2 times a week; the more you post the faster you will get results. make sure each post targets 1 long tail keyword and is properly optimized. Then submit your post to all the various social media sites - do this for every post. Do this and Google along with the other search engines will become your best friend!
9. Use Pay-Per-Click Advertising
While PPC isn't “free” like search engine results are, they're still a viable way to increase the number of customers your business finds from the Internet. Consider using PPC to supplement your traffic.
10. Be Patient
The biggest of search engine optimization tips for small business is to be patient. Rushing produces a plethora of bad things. Sites have been banned, blacklisted and removed from search engines because they decided to do all of their SEO at one time.
11. Stay in Contact With your SEO Team
It doesn't matter if you use a firm, an agency or in-house staff, you need to keep in contact with your team. The more closely you monitor them, then the more control you will have over the major parts of a SEO campaign. Conversely, they can ask you questions that are almost immediately answered in the event that they have an unknown preventing them from completing a task.
If you are a small business and need help with your search engine optimization contact CinchLocal.com today. We're experts that go above and beyond the call-of-duty!
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.