Small business website design is necessary for companies to gain visibility on the web. Companies that hire agencies to perform this task have an edge on the competition. Here are seven deadly web design mistakes that should be avoided:
1.) Neglecting to Hire an Agency
Unless you have an in-house guru, it is probably best to leave web design to the professionals. Websites must keep visitors interested with content, images, and charts and graphs. When an agency is not hired, professionals may not meet all the requirements of Google’s algorithms.
2.) Identify Your Target Market
Most small businesses are so concerned with designing a website that they neglect to first research the target audience and design the website based on the research. Younger target markets tend to use smartphones; so, websites must be designed to load fast on smartphones. Older target markets, for instance, may require larger fonts so information can be easily read.
3.) Failing to Design for Smartphone Technology
Designs with numerous slow-loading images may not be compatible with smart phones. When websites do not load on smart phones, companies lose business because visitors are not willing to wait for complex graphics to load.
4.) Static Content
Content should be dynamic, unique, relevant and intriguing to the target audience. Each paragraph should be succinct and consist of no more than four to five sentences. The content should be easy to read at a quick glance for the best results.
5.) Failure to Include a Clear Call to Action
Once your company has successfully attracted visitors to the site, it is imperative to get them to contact your company and purchase your product or subscribe for your service. Businesses should ensure that there is a clear call to action in order to get visitors to perform the desired action.
6.) Targeting Everyone
Targeting everyone wastes more money than targeting a single group of people with a need or want for the product or service.
7.) Budgeting Too Much or Too Little for Web Design
Web design agencies should be chosen on their ability to perform and not on the company’s price.
Pay Attention to These Steps For Greater Success
Small business website design is successful if these simple mistakes are avoided. Review the common mistakes and give your company a competitive edge over other companies.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.