Why should you build an authority site with hundreds of pages of rich content? There are several reasons, but it all comes down to trust. Here are seven ways that building an authority site helps you build trust and increase your profits.
1.) Google Loves Websites With Mountains Of Relevant Content
If Google trusts you, then it will send waves of traffic to your site, and Google trusts large, authority websites. High volumes of targeted search traffic is the key to success on the Internet.
2. Content Itself Is A Form Of Marketing
Obtaining links from other websites and from social media is one of the most effective ways to push your website higher in the search rankings. Companies can spend a lot of money on search engine optimization (SEO) services to accomplish this, but why not achieve the same thing for free? When you provide high volumes of quality, in-depth information to your readers, they will naturally link to you and share your content with others. Word-of-mouth advertising from actual customers is still the best method for building your business.
3. Covering Your Topic Thoroughly Establishes You As An Expert
First-time visitors to your site are going to be a little wary about you. That is simply the nature of doing business on the Internet, because there are so many scams and frauds out there. But when you build an authority site that exhausts your topic thoroughly and answers every conceivable question that your readers are asking, you quickly establish yourself as an expert on the topic. Expert status is essential for drawing organic links and making sales.
4. Covering Your Topic Thoroughly Establishes Your Website As An Expert Authority
You want to gain expert status in the eyes of your readers. But you also want your website itself to acheive expert status in the eyes of the search engines. Large, authority websites draw much more search traffic than smaller sites who are lacking that authority.
5. Large Amounts Of Content Cast A Wide Net To Draw Search Traffic
If you want people who've never heard of your company to come to your website, then you will need to provide search engines with a lot of written content. The more keyword-rich articles you have on your site, the wider your net will be and the more searchers you will attract to your site.
6. Authority Sites Provide Massive Value To Readers
An authority site is a true resource to its readers and is viral in nature. Its in-depth coverage provides real value, and this value is what will cause both readers and search engines to keep coming back and sharing your content.
7. An Authority Website Attracts Business Opportunities
When you are seen as an expert with an authority website, you will receive offers from other businesses to review their products, you'll be offered discounts on services, and you'll even find more opportunities to partner with others in your niche and expand your business.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.