Today's marketers are focusing on content marketing more than ever before. At this point, almost everybody knows that the phrase, "content is king," is absolutely true. Unfortunately, content marketing is still being used for easy backlinks in many cases. When content marketing is used properly, it is a powerful way for companies to gain the trust of consumers, improve traffic, develop a diverse marketing strategy and ultimately build a reputation as a leader of the industry. Content Marketing 101 is all about recognizing what works and using these strategies effectively.
What Is Content Marketing 101?
Smart content marketing doesn't look like marketing at first. Rather than using endorsements, banner ads and active salesmen, it attracts consumers in other ways. For example, consumers who find content juicy and enjoyable are more likely to share it with others. This results in better conversions of visitors into customers.
Below are some of the best forms that content marketing can take:
Amplify Text with Visual Content
You may have noticed that all of the content marketing methods mentioned above use visual elements alongside text. If you have great text content, you can almost always enhance it for readers by including pictures, video and other visual content. When you use video, you can interact directly with visitors and develop a personal image for your brand. Of course, search engines also value this "rich content," resulting in better rankings for your site.
If you want the best results from your videos, use a high-quality camera or even pay for a professional to produce your videos. You can also boost your results by calling viewers to action and including a narrative with a climax and resolution. First, begin content development with the video format in mind. Promotions, demonstrations, humor, breaking news and information all can make excellent video content. As more visitors view sites on tablets and smartphones, videos and pictures are becoming more popular, making these essential elements of Content Marketing 101.
Getting the Best Results
As you can see, Content Marketing 101 is about more than just pumping out new content. Ideally, you should spend time researching all of your content before even starting production. Always keep in mind that modern web visitors aren't as interested in banner ads and commercials. If you give visitors the information and images they want, they will be more likely to share your content. As a result, your reputation and sales will grow.
Getting Started on Content Marketing 101
As you prepare to develop a strategy, you should research your main messages, customer perceptions and the online buzz about your company. If you aren't sure about these things, consider doing the following:
Look into the way your company makes content production plans at present. Is there plenty of planning, or is it badly disorganized? Review your marketing and content production to find areas that can be improved. Ask the following questions:
Look at the numbers that define your site's performance. Check for time spent on site, bounce rates and purchases. Next, it is time to set goals that you can meet. For example:
It is vital to make these goals specific, such as with percentages or dollar amounts.
Develop a plan for content creation. Do you want to continue making the same content or start producing other media, such as video? Identify your goals and then plan production to coincide with major dates in your industry.
Decide how to distribute your content. For this content to succeed, you must know how you are going to distribute it on social media. Different content is suited to different venues, such as lifestyle topics on Pinterest or business-to-business topics on LinkedIn.
Develop a process. To reach your goals, you should create a new process to match the new content and calendar you've developed. Keep this process simple with clear deadlines that account for editing, and hold regular meetings for analyzing and improving the process.
Analyze your results. Measurement is always important, whether you're using Google Analytics or adding new streams of revenue. Always look at the numbers when measuring the success of your ideas.
If you feel a little intimidated by this information, don't feel bad. One of the most important parts of Content Marketing 101 is the principle of backing your projects with the goals and processes needed to make them work. First, however, you have to analyze your current position, start developing ideas and create your own plan for building sales. In the future, CinchLocal.com will continue to offer more content marketing information and tips.
Content marketing involves the creation and sharing of published content and other media in order to attract customers. It aims at providing valuable or entertaining information that stops short of direct sales or promotional content. The information should influence consumers in some way. The content may be presented in various ways including news, infographics, case studies, eBooks, white papers and how-to’s among others. Here are some of the key factors in understanding what exactly is content marketing and how does it benefit your business.
The Internet has liberalized access to publishing. Computers have made it easy to create content and anyone with a laptop or desktop can now create content and post it online. This benefits Internet users because they get access to a large diversity of content.
Content creation is a paying profession. Many companies are seeking the services of commercial content developers to support their branding efforts. Content is referred to as original if it is created by a publisher or if the publisher paid for its creation.
Content Marketing Measurement
This is one of the areas of interest for anyone who wants to know what exactly is content marketing and how does it benefit your business. The effectiveness of content marketing can be measured using various quantifiable factors. The factors are used to assess the value of advertisements in terms of brand equity surveys, time on site and traffic among others.
Content marketing is measured using three techniques
Media bucket refers to the reach of an advert and the impression it creates in the mind of the target audience. Engagement bucket refers to audience actions and responses as result of the advertisements while ROI measures include actual sales realized as a result of media engagement.
Advantages of Content Marketing
The popularity of content marketing is steadily increasing with marketers. More than a third of business-to-business (B2B) and business-to-customer (B2C) marketing campaigns use a certain form of content marketing strategy including articles, eNewsletters and social media among others.
Content marketing persuades consumers by embedding information about their brands in different platforms. The information often carries brought-to-you-by messages to create a positive experience with consumers. This makes consumers associate the brand with positive experiences.
Other forms of advertising have been criticized as intrusive. Many people fear banner adverts in online sites because they may lead to virus attacks. Others shun such adverts because they may provide information that is not engaging or distract their internet browsing. Banner adverts are also considered as spam messages.
Content marketing is an alternative to intrusive advertising campaigns. It offers branded content that is endemic to users’ browsing experience. This makes Internet users likely to make purchase decisions because the content is intertwined with brands’ equity, which makes users create positive images of the brands.
Content marketing has a strong appeal on the millennial generation. This is a large target group that currently stands at close to 2 billion people. This generation has expectations of advertising media that is better met by content marketing than traditional advertising. Many users expect brands to create content that informs or entertains them through videos, photos, games and blogs among others.
It is important to understand what exactly is content marketing and how does it benefit your business, if you want your advertising efforts to have any impact on the Internet.
Many businesses overlook what could be the most effective form of online marketing available to them. Having basic internet search marketing strategies for local businesses is essential for success and recommended for companies that are looking for a good return on their investment in advertising dollars. This incredibly efficient and very effective form of local marketing can generate tons of traffic for your local business website.
What are some of the benefits of basic internet search marketing strategies for local businesses?
Basic internet search marketing strategies for local businesses done right, will help every business easily brand itself across multiple platforms. For example, internet search marketing for local businesses allows a company the opportunity to brand itself as an authority with the strategic use of targeted keywords. In order for your business to be perceived as a brand associated with a specific concept, product or service, you have to pay attention to the keywords you select.
When you want to drive targeted traffic to your business website, you need to do several things in order to gain the trust of search engines and your customers.
Here's a few basic internet marketing strategies that every small business should be doing right now to get ahead of your competition . . .
By starting this type of basic internet search marketing strategy and being consistent for a minimum of 3 months, this will give your local business a BOOST in traffic it deserves!
If you need help with any of the basic internet marketing strategies shown above or you just want to go beyond the "basics" please contact CinchLocal.com - We're your local search marketing experts that will get the results you need in record breaking time, guaranteed!
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.