Important approaches in obtaining customer reviews on Google places you must use creativity and captivation. Reviews on Google Places are valuable in the marketplace for converting prospective customers into clients as well as for optimizing rank among relevant businesses. Your Google Places reviews will show up as stars in the Google search results if you have at least 5 total reviews on your Google places page.
Google uses this as a major ranking signal so it is vital to obtain these reviews if you want to outrank your competition! As a business owner you must encourage your customers to write truthful reviews and make them aware of your Google Places page. Creativity and captivation are important approaches on how to get more reviews on Google Places.
Appealing to Customer Loyalty
Loyal customers are likely to give great reviews, so contacting 10-15 of a business' most frequent clients for reviews is a wonderful start. Letting them know how much they are appreciated offers delightful encouragement to write positive reviews on Google Places.
When prospects convert into clients, automated follow-up letters or emails are popular among businesses to inform their clients of their appreciation and to maintain customer loyalty. Including a request for a Google Places review in an automated message is helpful, for engaging the business of a client likely engages his or her motivation to write a positive review.
Loyalty cards also assist in how to get more reviews on Google Places. Frequent customers appreciate the rewards of loyalty cards that help inspire their return. Loyal customers are perfect sources of Google Places reviews, so advocating review-writing on loyalty cards is a beneficial strategy.
Utilizing the Internet
Calls-To-Action (CTA) are also effective strategies of how to get more reviews on Google Places. Internet marketing is a great way to begin CTA, with a couple of options:
Members of an email list are usually satisfied customers, as they choose to receive emails from a particular business and likely read the content. Including CTA in email newsletters demonstrates to clients how much a company appreciates their reviews. On a website, beginning with a conspicuous CTA in an advertisement space is ideal. Upon earning a significant number of reviews, CTA may then move to footers, "Contact" pages, etc.
Personal email signatures can also promote Google Places Reviews. Friendly emails to clients or prospects set a positive tone that can impress and reflect in affirmative reviews. Having all staff members advocate Google Places reviews in their signatures increases positive reviews effectively.
With the modern rise of social media, it is a great tool with which to gain Google Places Reviews. Posts on social media websites are thus visible to a vast audience, increasing the pool of prospective review writers. Condoning review submissions in profile pictures, cover photos, or other background decor is also beneficial.
Employing All Marketing Strategies
Businesses with a storefront can place alluring table cards throughout the location to encourage customers creatively to write reviews. Appealing to customers with mobile phone Internet access is an enormous advantage, for many customers submit a review in the store while the experience is fresh in their minds.
QR codes conveniently link customers directly to Google Places, making review submissions easy for clients. Finding clever places to post QR codes can effectively generate reviews. QR codes may appear anywhere imaginable, including:
Here's a FREE QR Code generator tool to make things a cinch!
Every marketing strategy in use today has a place for review-writing encouragement. Printed advertisements, bus wraps, and any other form of marketing can provoke the audience to visit Google Places either to write a review or read them and learn more about the reliability of a particular business. Employing any or all of the creative strategies on how to get more reviews on Google Places can really optimize the success of a business.
One of the common ways a customer is introduced to a brand is through online reviews. Google Places is one of the ways consumer share, suggest, support and discuss their favorite brands. Brands can experiment with these processes to get reviews on Google Places.
Advocates and Loyal Customers
The best customers make for the best recommendations when it comes to getting reviews on Google Places. Brands can reach out to their top 15 customers and request that they leave reviews on the site.
When you first publish a listing on Google Places, you can incorporate a simple request for reviews. In addition to any online profile, brands can make a habit of including this request on any marketing materials disseminated. Newsletters, websites and blog posts can all include a call-to-action in order to get reviews on Google place.
In an offline location such as an office or reception area, table cards can be strategically placed throughout the area where customers can see them. An eye-catching table card could capitalize off of foot traffic.
QR codes are another way to get reviews Google Places. An offer may be all that is needed to encourage a person to take the extra step to leave a review. The QR codes are included on everything from packaging and receipts to physical places.
Most companies communicate with a signature of some sort on all outgoing correspondence. A request in an email encouraging the recipient to write a review for a business on Google Places is an effective way to solicit reviews.
Social media for most businesses is one of the most time-consuming marketing practices. Companies can increase their return on their investment by inviting followers to leave a review on Google Places. This call-to-action can be combined with an offer, posted with published content or on the profile’s wallpaper.
Automated email content should include multiple ways to follow up with a customer in order to get more reviews on Google places. Any automated emailing or postal mailing should have a call to action embedded in the content. Recipients of any email content are most likely to have firsthand experience with the brand.
Customers with loyalty cards are frequent patrons. The request for a review can be included on a card. Each time the customer uses the card, he or she can be reminded to leave review Google Places. The loyalty cards are a great way for a customer to be asked to suggest a great review for the brand.
No brand should neglect any of the other major sites when requesting online reviews. Every marketing communication or social interaction with a brand serves as an opportunity to get reviews on Google Places and other sites.
The Growing Importance Of Search Engine Marketing
If Google had stopped innovating after revolutionizing Internet search engines, they would have already sealed their place in business history. Today, the company claims that 97% of all modern consumers search for local companies online.
Physical yellow pages lost their commercial cachet many years ago. With the advent of widespread mobile Internet usage, it's even more important than ever for businesses to maximize their presence utilizing local search marking with Google Places.
After a slow start, Google Places has become the tool of choice for all types of modern consumers. As Google Places results usually top Web business searches, these results have tremendous impact on company revenues. Essentially, Google Places is now the most popular digital update of the classic yellow page formula.
Companies without Google Places pages risk missing out on the benefits of the information revolution. Without proper exposure in the online public marketplace, few companies can grow and thrive. Tech-oriented companies stand in particular need of intelligent search engine marketing.
Going The Extra Mile In Google Places Profiles
Most major businesses with online know-how create and update Google Places listings. These listings are supremely important for building site traffic and consumer interest. Integrated with Google Maps, Google Places pages allow potential customers to quickly receive step-by-step driving directions. Furthermore, these profiles are ideal places for customers to leave positive, glowing reviews of their favorite companies.
Firms that engage in local search marketing with Google places can set themselves up for years of adequate public exposure. Better yet, it only takes a few minutes to create an accurate, informative Google Places profile. People will want to take care when preparing their company descriptions. These descriptions should contain appropriate keywords without sounding stilted. Compelling copy here can lead to greater public interest.
Businesspeople will also want to exercise caution when inputting addresses, emails and URLs into Google Places profiles. Improperly entered information can lead to concrete revenue losses. Furthermore, it's important to update this information whenever necessary. Beyond the basics, company profiles with interesting tidbits of information can make great impressions on Google browsers. Since Google Places is targeted towards drawing in local customers, many profiles offers unique, region-specific appeal.
Full-color pictures can go a long way towards instilling pages with a sense of professionalism. Around the world, companies in most industries have experienced sterling results through the use of local search marketing with Google Places. It doesn't take specialized knowledge to understand the basics of search marketing. For more in-depth marketing advice, people can turn to CinchLocal - your affordable local search marketing experts.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.