Having your business listed in local business directories is critically important in determining how well your site will rank in the local search engine results. These listings (also called citations) which feature your business name, address, and phone number are considered by a leading number oflocal SEO experts to be among the top factors considered by the search engines in ranking your website for relevant keywords.
Why Business Citations Matter
Local directory citations are similar in effect to inbound backlinks. While citations don’t pass on ranking authority from linking websites, they do lend a degree of credibility to your site that confirms your status as a local business to the search engines which can give your website a local seo boost in rank. As a local business, your website is eligible to be featured in the local search results – which are typically much easier to rank for than the organic search results.
The Importance of Accurate Citation Information
The Internet is all about sharing information and resources – and that includes your company and products. Inaccurate information that gets shared with search engines or directories could cause confusion as to your business identity. If this confusion raises “red flags” about your business, you could lose citations as well as valuable customer testimonials, and not receive the search rankings that you deserve.
A simple yet highly effective way to ensure that each of your citations is accurate and up to date is to create a file on your computer with all of your basic business information. Whenever you need to create a new directory listing, simply cut-and-paste the contents of this file to your new profile to avoid being penalized for inconsistent or inaccurate citations.
Local Business Directory Submission
Submitting your business information to all 50 of these directories by hand is the best way. However, it can be time consuming and tedious work. To help with this you can either use an autofill add-on for Firefox or you can hire a reputable company like Yext, Yahoo Local Works or Moz Local.
The Top 50 Local Business Directories Your Company Needs To Be Listed In:
(Local Business directories are listed in ABC order)
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These are foundational links that are hand-submitted to over 50+ directories, we also find 10 niche directories, include your social profiles, business logos, pics and more!
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Many businesses overlook what could be the most effective form of online marketing available to them. Having basic internet search marketing strategies for local businesses is essential for success and recommended for companies that are looking for a good return on their investment in advertising dollars. This incredibly efficient and very effective form of local marketing can generate tons of traffic for your local business website.
What are some of the benefits of basic internet search marketing strategies for local businesses?
Basic internet search marketing strategies for local businesses done right, will help every business easily brand itself across multiple platforms. For example, internet search marketing for local businesses allows a company the opportunity to brand itself as an authority with the strategic use of targeted keywords. In order for your business to be perceived as a brand associated with a specific concept, product or service, you have to pay attention to the keywords you select.
When you want to drive targeted traffic to your business website, you need to do several things in order to gain the trust of search engines and your customers.
Here's a few basic internet marketing strategies that every small business should be doing right now to get ahead of your competition . . .
By starting this type of basic internet search marketing strategy and being consistent for a minimum of 3 months, this will give your local business a BOOST in traffic it deserves!
If you need help with any of the basic internet marketing strategies shown above or you just want to go beyond the "basics" please contact CinchLocal.com - We're your local search marketing experts that will get the results you need in record breaking time, guaranteed!
When you are running a business and you want to expand your audience and customer base, you can do so by understanding local business Internet marketing and the various techniques available to help with promoting any type of business or brand, regardless of the industry you are representing. The more Internet marketing is implemented for a local business, the greater the audience is that can be reached, potentially bringing in sales and helping to generate revenue.
Optimizing Your Website
One of the most important aspects of local business Internet marketing is optimizing your website with the use of SEO (search engine optimization). Search engine optimization is a way to help with boosting your website's visibility in the top search engines including Google, Yahoo! and Bing. When you implement SEO properly into your website, you can target specific keywords based on your location and the types of products or services you have to offer locally as well.
Utilizing Local Directories Online
It is possible to submit your business website to online local directories and listings to help with gaining a reputation and building your brand using the Internet. You can use various listings including the Yellow Pages and local directories depending on where you are living and where you plan to provide your services or merchandise.
Implementing Social Media
Implementing social media is a key factor to help with boosting local business regardless of what you are selling or the message you want to share. Launching Facebook, Twitter and even Pinterest accounts to help with representing your business is not only a way to attract new potential visitors to your website, but you can also gain loyal followers by utilizing social media properly. Having social media pages for your business is a way to boost your credibility and reputation online when you also consider the branding you are using and the logo you are promoting during the process.
Using social media can be done without traditional marketing and advertising campaign costs, giving you the advantage of saving money while still reaching a wider target audience. Consistent updating and communication with those who are interested in your brand online is a surefire way to spread the news about your local business to others in your area. The more you promote your business or brand online, the easier it will be to receive genuinely interested customers in person or even placing orders from their own homes.
The search engines have been making their results more local and personal because more people are searching for local results. What a lot of business owners don't know is that local search marketing can be profitable whether you own a local business or lead a national chain with multiple locations. Here’s how local search is growing and why it's becoming more important than ever.
How Smartphones and Apps Are Promoting Local Search
One of the biggest reasons why local search is growing is because of the apps and platforms that support local results. People are using mobile devices to search for local results because it’s the default way to find information about businesses when a desktop or laptop isn’t available. Developers are jumping on this trend and creating apps that help users locate anything from local restaurants, doctors, and more.
A great example of this kind of app is FourSquare. This is an app created for specifically for mobile devices. It allows users to “check-in” and leave a comment when they visit a venue. Other users can see who checked in where and what they said about the venue. This app helps users get information about businesses while promoting local businesses through exposure and with programs that reward users for checking in to their business.
Social Media – Another Contributing Factor to Growth
Social media is also helping grow local search and local businesses in general. Users of social media sites often recommend businesses they’ve relied on and venues they’ve visited. These recommendations quickly get announced to their friends, resulting in a lot of exposure. There are also many review sites that list local businesses so that users can see if they can rely on these businesses.
The Only Downside:
The Growth of Local Search is Creating More Competition
It wasn’t too long ago that business owners were simply satisfied with getting listed in the local search results. But as local search volumes grow year after year, the competition is getting tougher. Here are some of the things you need to do to succeed with local search marketing:
There are many different strategies for acquiring local customers and getting your site to the top of the local search results. If you are serious about getting your business seen in your local area, you should seek help from CinchLocal, we're local search marketing experts that know how to succeed.
The Growing Importance Of Search Engine Marketing
If Google had stopped innovating after revolutionizing Internet search engines, they would have already sealed their place in business history. Today, the company claims that 97% of all modern consumers search for local companies online.
Physical yellow pages lost their commercial cachet many years ago. With the advent of widespread mobile Internet usage, it's even more important than ever for businesses to maximize their presence utilizing local search marking with Google Places.
After a slow start, Google Places has become the tool of choice for all types of modern consumers. As Google Places results usually top Web business searches, these results have tremendous impact on company revenues. Essentially, Google Places is now the most popular digital update of the classic yellow page formula.
Companies without Google Places pages risk missing out on the benefits of the information revolution. Without proper exposure in the online public marketplace, few companies can grow and thrive. Tech-oriented companies stand in particular need of intelligent search engine marketing.
Going The Extra Mile In Google Places Profiles
Most major businesses with online know-how create and update Google Places listings. These listings are supremely important for building site traffic and consumer interest. Integrated with Google Maps, Google Places pages allow potential customers to quickly receive step-by-step driving directions. Furthermore, these profiles are ideal places for customers to leave positive, glowing reviews of their favorite companies.
Firms that engage in local search marketing with Google places can set themselves up for years of adequate public exposure. Better yet, it only takes a few minutes to create an accurate, informative Google Places profile. People will want to take care when preparing their company descriptions. These descriptions should contain appropriate keywords without sounding stilted. Compelling copy here can lead to greater public interest.
Businesspeople will also want to exercise caution when inputting addresses, emails and URLs into Google Places profiles. Improperly entered information can lead to concrete revenue losses. Furthermore, it's important to update this information whenever necessary. Beyond the basics, company profiles with interesting tidbits of information can make great impressions on Google browsers. Since Google Places is targeted towards drawing in local customers, many profiles offers unique, region-specific appeal.
Full-color pictures can go a long way towards instilling pages with a sense of professionalism. Around the world, companies in most industries have experienced sterling results through the use of local search marketing with Google Places. It doesn't take specialized knowledge to understand the basics of search marketing. For more in-depth marketing advice, people can turn to CinchLocal - your affordable local search marketing experts.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.