Having your business listed in local business directories is critically important in determining how well your site will rank in the local search engine results. These listings (also called citations) which feature your business name, address, and phone number are considered by a leading number oflocal SEO experts to be among the top factors considered by the search engines in ranking your website for relevant keywords.
Why Business Citations Matter
Local directory citations are similar in effect to inbound backlinks. While citations don’t pass on ranking authority from linking websites, they do lend a degree of credibility to your site that confirms your status as a local business to the search engines which can give your website a local seo boost in rank. As a local business, your website is eligible to be featured in the local search results – which are typically much easier to rank for than the organic search results.
The Importance of Accurate Citation Information
The Internet is all about sharing information and resources – and that includes your company and products. Inaccurate information that gets shared with search engines or directories could cause confusion as to your business identity. If this confusion raises “red flags” about your business, you could lose citations as well as valuable customer testimonials, and not receive the search rankings that you deserve.
A simple yet highly effective way to ensure that each of your citations is accurate and up to date is to create a file on your computer with all of your basic business information. Whenever you need to create a new directory listing, simply cut-and-paste the contents of this file to your new profile to avoid being penalized for inconsistent or inaccurate citations.
Local Business Directory Submission
Submitting your business information to all 50 of these directories by hand is the best way. However, it can be time consuming and tedious work. To help with this you can either use an autofill add-on for Firefox or you can hire a reputable company like Yext, Yahoo Local Works or Moz Local.
The Top 50 Local Business Directories Your Company Needs To Be Listed In:
(Local Business directories are listed in ABC order)
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There are many benefits to local Internet marketing, and by taking advantage of the many benefits that local Internet marketing has to offer, a website can generate a large flood of consistent and targeted traffic.
Excellent For Mobile Searchers
People that are using mobile devices are usually looking for something locally, and as a result, they are much more likely to find a website that has been optimized for the search engine results pages, also known as the "SERPs", for a certain keyword phrase in a particular geographical area.
Many mobile devices also have apps which help people to find businesses locally, so optimizing a website for mobile and local traffic can help the website receive large amounts of traffic from the large amount of people that are using these apps.
Ranking Higher In The SERPs
A local online presence allows a small business or a small website to compete much more effectively against larger and more prominent websites in the SERPs. A website has a much better chance of ranking first in the SERPs or on the first page of Google for targeted keywords if it is focused on a specific geographical area.
A website that is optimized for local Internet marketing usually has higher credibility to the people in that area than websites that focus on a national or on an international audience.
In addition, if the local website or business has several pages and profiles on social media networks, it can get friends, fans and followers from all around the area for its pages and profiles on the social media networks, and this strategy can generate a large amount of new local traffic.
Registering With Local Business Directories
One of the most important benefits to local Internet marketing is the ease with which a business can register with local business directories. Many of the larger directories that list websites in certain niches are loaded with websites, and the chances of people find a website among hundreds of thousands or even millions of websites are relatively slim.
Smaller local directories may only have a few hundred or a few thousand websites, and in certain niches, they may only have a couple of websites listed so far. This allows a website owner to easily list their website in many different local business directories and generate local Internet traffic from them.
There are many benefits to local Internet marketing. Some of these include an advantage when it comes to targeted Internet traffic from mobile devices, easily ranking higher in the SERPs for targeted keywords, adding credibility and receiving local Internet traffic from many different local business directories.
If you need help with your local Internet marketing, call CinchLocal.com today. We're the experts you need to get your business to the next level, guaranteed!
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.