Top 5 Things You Can Do to Boost Your Local SEO for Your Roofing Contractor Website

There are over 108,000 roofing contractors in the United States. So as a roofing contractor business owner, you need to find ways to differentiate yourself.

If you serve a specific area, you'll want to show up in local search results on Google. To make this happen, there are specific things you need to do both on and off your site.

But this can be easier said than done! That's why we put this post together to help you improve your local search engine rankings for your website.

Check out our tips below...

1.) Work on Your Google My Business Profile

One core piece of local search has to do with your Google My Business profile. This is where every local business should start their SEO efforts.

That's because this is where you provide Google with your business information. You provide your address, hours, and contact information. You can also include images, your business category, and videos in order to properly optimize your roofing contractor's Google Business profile.

Have you ever searched for something and had a box appear on the right-hand side of the Google results page filled with information about a certain business? That information all comes from that company's Google My Business profile.

Doing this is a great idea because it provides Google with the right information. And Google's goal is to give their users the most accurate information possible, so when you do this, you're making their job much easier.

This will also improve your presence in Google Maps SEO when people search for things related to your company.

2.) Optimize Your Keywords for Local Search

Another key part of your local roofing SEO is optimizing the top roofing contractor keywords. This means you should include your geographic area in all of your page's title tags, meta descriptions, and H1, H2, and H3 Titles.

If possible, this is also great information to include in some of your pages' URLs. This will show Google's bots the exact geographic location you serve.

Also, look through all of your pages and include your geographic area throughout the copy. Don't overdo it by including it 10 times per page, but have it at least once or twice in your copy on each webpage; especially if you are targeting different service areas and different services you offer.

Here's an example of some of the keywords you may want to target:

Some obvious roofing keywords include:

• [city] roofing
• [city] roofing contractors
• [city] roofing companies

Less than obvious keywords: 

• [city] roof replacement
• [city] residential roofing
• [city] metal roof installation
• [city] emergency roof repair
• [city] commercial roofing contractor
• [city] asphalt shingle roofing companies

By including your geographic area, Google knows exactly which area you are trying to target.

3.) Another Way to Improve Local Search Engine Rankings: Embed a Google Map

At a minimum, you should always include an embedded Google Map on your 'Contact Us' page. It's also good practice to include your:

• email
• phone number
• physical address - you can include a link to Google Maps so the visitor can easily click on it and be redirected to your location within Google Maps

Doing this is like killing 2 birds with 1 stone. First, it's super helpful for your site visitors because they can see your exact location without having to type in your address on another site. Secondly, it's helpful for your roofing Google Maps SEO campaign in an effort to reach the coveted Google Maps 3-Pack.

4.) Make Your NAP Consistent

No, we're not talking about sleeping! When it comes to your local roofing SEO, NAP refers to your business name, address, phone number, and website URL.

If Google sees inconsistencies in these areas, that's a red flag. Their goal, once again, is to provide people with accurate information.

If your phone number is different in various parts of the internet, this is going to frustrate people! This results in a drop in your SEO rankings.

To avoid this, make sure things are consistent. If you move, make sure to update your address throughout the internet on your website and in any directories.

5.) Use Schema Markup for Roofing Contractors

When it comes to ranking on Google, one rule of thumb to follow is to take advantage of the recommended markup language that directly communicates directly with Google and other search engines.

Having the proper Schema code embedded within your roofing contractor website design will help create a simple layout for search engines to understand and display important information or details about your roofing contractor business website.

Having this special code will give you an edge over other roofing businesses in Google because most roofing websites are behind the times and DO NOT have this.

It's not required to have Schema (not yet anyways) but I have seen a boost in many clients' search engine rankings. It simply helps Google understand your business more and verify that you are indeed a legitimate business.

You can click here to have us generate your own custom Schema code to integrate into your own roofing website. My team spends approximately 4-6 hours researching and handcrafting each of these beautiful roofing contractor schema files. We live in a semantic web where everything is connected...everything is interrelated.

Once your Schema code is added you can use Google's Rich Tool Test to verify it is installed correctly.

6.) Encourage Social Proof (Bonus)

In today's online world, social proof is a huge deal in helping people make decisions. But it's also a factor in your local SEO rankings as well.

Basically, social proof is having anyone else besides yourself talk positively about your business. It includes testimonials from past clients, case studies outlining success with previous customers, and reviews from industry influencers.

When you have positive reviews, especially positive Google reviews, this can really increase your search rankings. But it can be tough to get reviews organically.

The good news, however, is that there are things you can to do encourage more reviews.

Often, the first step is to ask. Ask people in store to leave reviews online. Include a link to a review site on your website for easy access along with adding it to your followup emails or social media posts.

You could also include an invitation on printed materials like business cards or flyers. Get in the habit of always asking, and soon you'll have a wide variety of positive social proof online.

Closing Thoughts

Now that you've read about improving local search engine rankings, what's next? It's time to implement these ideas on your website! Soon, you'll be reaping the rewards and improving your bottom line.

If you'd like some professional help with your local roofing SEO, contact us, I would be happy to take a look at your website and give you a free SEO analysis to get your website back on the right right track!