In the constant battle for traffic online, keywords play a major role. If a website includes enough targeted keywords on its pages, there is a high chance that the site will rise in the search rankings. A lack of targeted keywords can sink a site fast. Businesses are aware that keywords are connected to getting traffic. However, many do not know the importance of having a long tail SEO strategy. Long tail SEO keywords can greatly increase traffic and profits.
What Are Long Tail Keywords?
When people go online they will type in certain keyword phrases that lead them to a listing of websites. Broad search keywords are terms that are commonly used by a vast number of people. While broad keywords bring in some traffic, these are extremely hard to rank for and cannot be depended on to attract any amount of visitors.
In the constant battle for traffic online, keywords play a major role. If a website includes enough targeted keywords on its pages, there is a high chance that the site will rise in the search rankings. A lack of targeted keywords can sink a site fast. Businesses are aware that keywords are connected to getting traffic. However, many do not know the importance of having a long tail SEO strategy. Long tail SEO keywords can greatly increase your traffic and profits.
Long tail keywords are great for attracting search engine traffic. The main reason is because they have less competition. Searches that include your company name are easily going to bypass your competitors, if you are smart enough to include these phrases:
Importance of Keyword Research
Finding the best long tail keywords to use requires a bit of research. Specific keyword search tools are often used to dig up as many long tail keyword suggestions as possible. A fast and easy way to see what people are searching for is to check out the "Google Search Suggest" data that appears as you start typing. There are usually a multitude of variations for all sorts of keyword phrases. These should be collected and analyzed for competitive advantage and they come in pretty handy when you use them for your pay-per-click campaigns; helps creates a positive ROI.
Developing a Long Tail Keyword Strategy
A savvy online marketing plan needs to include long tail SEO strategy. Incorporating long tail SEO involves considering various angles to attract online prospects. Specific landing pages or content hubs can be built around terms that are already popular or answer important consumer questions. A business can also attract more visitors by creating special reports, coupons, videos and special offers.
Optimizing Content Leads to Better Conversions
Adding specific long tail SEO keyword phrases to site pages is a great way to convert prospects into buyers. Research will determine which phrases to use and how many to include on a page. Optimization works especially well for product terms. The site may also attract attention with common phrases that include reviews, discounts, names of competitors and alternative phrasing.
Gain a Competitive Edge
SEO companies such as CinchLocal.com have known for a long time that long tail keywords provide businesses with a strong competitive edge. Sites can add fresh content that includes additional long tail keywords and build on existing traffic. A site that wisely uses targeted local keywords can become dominant over time for a wide range of buyer phrases. The amount of traffic and profits a site receives largely depends on implementing an aggressive online marketing plan that includes a bold long tail SEO strategy.
Many businesses are discovering how beneficial long tail keywords can be for their bottom line. Partnering with keyword experts like CinchLocal.com may significantly boost both traffic and sales. Success depends on planning and implementing powerful content marketing strategies that bring in a steady stream of potential buyers.
What Are Your Thoughts?
When it comes to search engine optimization, one of the most important aspects is still the keywords that you chose to represent how your website is indexed. Because most of the single keywords and common phrases have been taken by well moneyed corporate interests, a good long tail keyword strategy is essential to the success of most campaigns in the modern online business landscape.
Below are just a few of the ways in which you can tweak your long tail keyword strategy to enhance the success that you have in your search engine optimization campaign.
One - Do not overuse the same long tail keyword too much.
Updated algorithms in the major search engines filter many uses of the exact same keywords as spam. The trick is to build links with what the major search engines consider synonyms to your main keywords as well as with your main keywords. You can easily find out what the major search engines consider synonyms by looking up your words on the free tools that they give out on their websites.
Long tail keywords especially should not be overused if there is anchor text involved. Anchor text means more to the major search engines; however, the punishments are much worse if keywords are overused in this manner.
Two - Use different long tail keywords for each of the pages on your website.
There is no reason that every page on your website should not have a different long tail keyword as its central focus. This long tail keyword strategy will allow you to lift more than one page to the top of the search engines for different keywords instead of just one.
On top of this, you can actually connect the different long tail keywords between each other so that they show up on each other's lists as well. This is a relatively new analytic that is known as "ubiquity," which helps to serve a website with improved trust.
Three - Build links consistently but do not be too fast.
Another change that the major search engines have implemented is to actually punish sites that build links with long tail keywords too quickly. In order to avoid this fate, make sure that however you begin to build links is how you continue to build links. To have consistency is the most important part of this tactic.
Four - Build links with long tails connected to URLs and the other way around.
Most people build links with the long tail keyword prominently featured; however, most of those webmasters do not build links the other way around. On a webpage, search engine spiders look for related terms on a webpage, not just the keywords themselves.
If a page does not have the related terms on it, then the search engine will disregard the keywords as well, no matter how many times that they appear on the page.
Five - Use the appropriate HTML codes around your keywords.
Judiciously place your main keywords inside of the appropriate HTML codes to signal to the major search engines that these are the important words on your page. You can use header tags, bold tags or italics tags. Contrary to popular belief, one does not necessarily signal more value than another. Also, do not overuse the long tail keyword strategy as it will be interpreted as spam if the same keyword is found in special tags all over the page.
In order for your website to succeed, you must have some of traffic coming to your site from organic search results. With this traffic, it is a lot more difficult to get people to notice your website and share it with their friends. The way that you go about gaining traffic from the search engines is by running a search engine optimization campaign for your website. During this campaign, you will target specific keywords that you hope to get your website to rank for in the search results. While it is tempting to target the keywords that receive the highest amount of daily searches, it is best if you target long tail keywords as these search terms are the key to outranking your competition.
What is a Long Tail Keyword?
A long tail keyword is a very specific search term that your target audience is typing into search engines in order to find websites like yours. A broad search term would be something such as: “Widgets” or “New Widgets” while a long tail keyword would be “buy new blue widgets online” While there is lesser traffic associated with these long tail keywords, they are crucial to success of a business as they offer you the opportunity to:
Why You Should Target Long Tail Keywords
Now that you know what a long tail keyword is, it is time to learn why you should be targeting these terms instead of broader search terms that have more daily searches associated with them. The biggest reason why you should be targeting long tail keywords (low hanging fruit) is because of the lack of competition associated with these terms. Since all of your competitors will be in search of increased traffic to their websites and more than likely focusing on the few search terms that will provide this increase in traffic, you will be the only one running an SEO campaign for these long tail keywords. This will allow you to dominate the search engine results for all of these low hanging fruits and drive a considerable amount of traffic to your website.
In addition to low competition, long tail keywords allow you to drive high quality traffic to your website. Since the chances are pretty good that you are looking to increase sales via your website, you will want to attract visitors who are ready to make a purchase. By targeting various specific long tail keywords, you will increase the number of consumers visiting your website who are ready to make a purchase rather than wasting your time and energy attracting visitors who are just looking for more information about a product or service.
How to Use Long Tail Keywords Into Your Marketing Strategy
In order to improve your online marketing efforts, you need to understand how to incorporate long tail keywords (low hanging fruit) into your marketing strategy. The first step you will need to take in this process is to fully understand your target audience. By knowing the types of questions and concerns your target audience has about your company’s products or services, you can create content for your website that will address these issues. By creating this type of helpful and industry related content, you will naturally target long tail keywords and provide solutions for your target audience. When your website’s visitors feel as if your content has helped them answer their question about a specific product, they will be more likely to do business with your company over someone else.
Once you know what types of questions and concerns are plaguing your target audience, you will want to write as much content for your website as possible addressing these issues. The more content you have targeting long tail keywords the more traffic you will drive to your site. With just a handful of high ranking articles, your website can see a dramatic increase in its traffic numbers when targeting long tail keywords. It is through this approach of targeting a large list of long tail keywords that your website will be able to outrank even the biggest of name brands and drive highly targeted traffic to your website.
Running an SEO campaign is one of the best ways to drive traffic to your website. While it is tempting to target search terms that receive a large number of daily searches, it can be counterproductive to target these terms as your website stands virtually no chance of outranking well established brand names. However, this does not mean that SEO cannot help your website obtain a presence in the search engines. Targeting long tail keywords - low hanging fruit will allow your site to gain a first page ranking in the search results while simultaneously driving high quality traffic to your website while becoming the "expert" in your industry.
Here's what you need to get started:
Long tail keywords drive traffic from specific search terms and, when used correctly, can result in higher page views. Before implementing this useful SEO strategy, however, you need to work out which phrases will help your site the most. If you’re wondering how to find long tail keywords, try these eight handy tips.
1) Try Typing into Google
You’ve probably noticed that Google suggests other search terms the moment you begin to type in a query. Take advantage of these suggestions to research long tail keywords related to the main topics of your site and incorporate them into your content.
2) Look for Related Terms
Most search engines list related words and phrases at the top or bottom of search results pages. Browse through these to locate long tail keywords that other people may be searching for when they want the kinds of information offered on your site.
3) Do Keyword Research
Don’t just rely on Google to show you popular search terms relating to your content. Try the keyword tools on social media websites, look for trending topics on other search engines and seek out free keyword research tools across the Internet for a comprehensive picture of what people are searching for right now.
4) Peruse Analytics
Your site statistics or analytics pages are the perfect place to go if you want to know how to find long tail keywords. Whether you use Google Analytics or a tool offered by your web host, it should list the search terms that are driving the most traffic to your website. Sort your results by the week, the month or the year to see the trends over time.
5) Check Out Search Queries
Google AdWords provides information called a search query, which shows you the keywords that generate click-throughs to your pages. This is more specific than an analytics report because it shows actual clicks rather than basic search results, giving you a clearer idea of how much traffic certain long tail keywords are creating.
6) Look at Article Websites
Sites such as eHow and EzineArticles offer content that is optimized for search. Check for key phrases in the articles on these sites that pertain to your website to see what they’re targeting. You can then create long tail versions of these phrases and incorporate them into your own content in a way that is interesting and relevant.
7) Turn to Wikipedia
Wikipedia contains a great deal of keywords per entry and often includes cross-referencing to other articles using keyword-rich links. You can use the same strategies in your own pages by making long tail keywords a priority throughout your content. Use popular search phrases as link anchor text to create a web of internal links that can further boost your search rankings.
8) See What Others are Doing
It never hurts to check out the competition. In regards to keyword research, this means taking a look at what your competitors are optimizing their sites for. Search shorter terms and browse the top pages in the results to discover how others are incorporating them into long tail keyword phrases.
With a little research, you can build a list of useful long tail keywords to use in your site content. Instead of fighting with competitors to dominate search pages with popular one- or two-word terms, long tail keywords allow you to take advantage of potential visitors who are looking for something specific and drive traffic from a unique set of search phrases.
Many businesses overlook what could be the most effective form of online marketing available to them. Having basic internet search marketing strategies for local businesses is essential for success and recommended for companies that are looking for a good return on their investment in advertising dollars. This incredibly efficient and very effective form of local marketing can generate tons of traffic for your local business website.
What are some of the benefits of basic internet search marketing strategies for local businesses?
Basic internet search marketing strategies for local businesses done right, will help every business easily brand itself across multiple platforms. For example, internet search marketing for local businesses allows a company the opportunity to brand itself as an authority with the strategic use of targeted keywords. In order for your business to be perceived as a brand associated with a specific concept, product or service, you have to pay attention to the keywords you select.
When you want to drive targeted traffic to your business website, you need to do several things in order to gain the trust of search engines and your customers.
Here's a few basic internet marketing strategies that every small business should be doing right now to get ahead of your competition . . .
By starting this type of basic internet search marketing strategy and being consistent for a minimum of 3 months, this will give your local business a BOOST in traffic it deserves!
If you need help with any of the basic internet marketing strategies shown above or you just want to go beyond the "basics" please contact CinchLocal.com - We're your local search marketing experts that will get the results you need in record breaking time, guaranteed!
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.