One of the cornerstones of a good social media marketing strategy involves making use of Instagram.
If your business doesn't already use it for publicity, then you should seriously consider it.
Recently, Instagram added more features to web profiles that allow you to add more information and make them more attractive to both search engines and your potential customers.
How Instagram Web Profiles Benefit Your Business
You're probably familiar with the mobile app that made Instagram famous. You may even use it.
Web profiles extend that app useability to the web. Users don't need to be using the Instagram application to comment, follow, like or view photos anymore.
That means your business and your brand both benefit from having a filled-out web profile so that people outside of the Instagram app can interact with you.
Instagram Web Profile Features
Right now, web profiles are missing a number of the features that users find the most useful. A short list is below.
If you plan to promote your web profile, then you'll want to use a third-party website like Statigram or Webstagram. These both allow you to promotional mediums like insights and contests.
Steps to Improve Your Web Profile's Effectiveness
It should go without saying, but you need an Instagram profile to even begin reaping the benefits of Instagram for your business.
To access your web profile, log into Instagram's website, click on “Your Account” and then click on your profile image in the top-right corner of the page. You'll be able to view your web profile from there.
Step One: Re-value Image Links
Twitter recently dropped the ability for users to see images within tweets. Now, users have to click on those links to view them.
That means you have more opportunity for interaction with your users.
Likewise, users that are signed into Instagram while browsing can now comment, like and share your Instagram pictures.
Step Two: Link To Your Website in Your Instagram Web Profile
The more visible your website is, the more likely that users are to visit it. Now users on Instagram viewing your web profile can see it if you have it added in to your profile.
To do so, edit your profile and add in your website's URL. It's that simple.
You can have your web link be to your business's website or another page of your business, such as a Facebook fan page. The decision is your own as to where you want your users to go.
Step Three: Fix Your Privacy Settings and Ensure People Can See Your Whole Profile
Depending on how your Instagram profile is configured, users may not be able to see it.
If your profile is set to private, then only users whom you have approved will be able to view your profile. This means only a select group from the Internet will be able to view your profile, and this group excludes anonymous people like search engine spiders.
Within the Instagram Mobile App ensure that your profile and photos are set to be viewable by anyone. Do this by clicking on "Edit Profile" within the Instagram app and then scroll down to the very bottom where it states "Photos Are Private" - make sure this is set to "OFF".
Step Four: Get an Instagram Badge and Put It On Your Website
To promote the recently revised version of web profiles, Instagram has released something called “Instagram Badges.” They allow people to click and see your web profile.
Add this to your website so that your web visitors know that you have an Instagram web profile that they can browse.
Step Five: Don't Forget About Your Mobile Users
Web profiles allow for a large group of people to view your Instagram efforts, but you need to remember that the majority of your users will come from mobile devices.
Continue to tag your photographs with hashtags and geo-tags. If you take advantage of all you have, you'll see that you end up ahead of your competitors.
With all that being said, the sooner you take advantage of the Instagram web profiles, the more results you'll see. This is especially true right now when there are fewer users utilizing them and even fewer with optimized profiles.
You may even be able to pick up more mobile users if you combine a time-tested Instagram strategy with a little effort being put into your Instagram web profile.
Many businesses overlook what could be the most effective form of online marketing available to them. Having basic internet search marketing strategies for local businesses is essential for success and recommended for companies that are looking for a good return on their investment in advertising dollars. This incredibly efficient and very effective form of local marketing can generate tons of traffic for your local business website.
What are some of the benefits of basic internet search marketing strategies for local businesses?
Basic internet search marketing strategies for local businesses done right, will help every business easily brand itself across multiple platforms. For example, internet search marketing for local businesses allows a company the opportunity to brand itself as an authority with the strategic use of targeted keywords. In order for your business to be perceived as a brand associated with a specific concept, product or service, you have to pay attention to the keywords you select.
When you want to drive targeted traffic to your business website, you need to do several things in order to gain the trust of search engines and your customers.
Here's a few basic internet marketing strategies that every small business should be doing right now to get ahead of your competition . . .
By starting this type of basic internet search marketing strategy and being consistent for a minimum of 3 months, this will give your local business a BOOST in traffic it deserves!
If you need help with any of the basic internet marketing strategies shown above or you just want to go beyond the "basics" please contact CinchLocal.com - We're your local search marketing experts that will get the results you need in record breaking time, guaranteed!
Social media is one thing that a great deal of businesses are clueless about. The biggest part about it is getting to know your audience, which lets you know what they want to see.
You'll find ten social media promotion tips that will propel your business forward to social media success below.
Interviewing professionals in a field is one of the best ways to gain information that not only you can use, but also the people who will later watch your interview videos.
The reason people love to watch interviews is because you can ask the questions that you think are the most important.
On top of that, they're a great way to build relationships with other people.
2. Curate Content
The web used to be made of directories that listed websites. People would then peruse them and find what they were looking for.
Now searching the web is all about algorithms that don't always work to find what you or other people are looking for.
To make it simple, utilize content curation sites like Scoop.it! to connect with people interested in your content. People turn to content curation when algorithms just don't cut it. Take advantage of that fact.
3. Call Your Readers to Do Something
In other words, make full use of your ability to send a call to action to your readers. Give them a nudge to check out your website, your newest blog post or whatever you think they should read.
4. Make Tweets Easy
There's something called a verbal tweet. Essentially, it allows people to tweet your page using a predefined message.
This is great, as you get to guide people as to what they'll say about your website when they tweet it.
It also makes your content even easier to share.
5. Fill Your Website With What Your Customers Want
The most successful businesses know the answer to two big questions:
How can they uniquely solve a customer's problem?
How can their content be structured in a way that people can find it useful while keeping that same content humanize and empathetic?
Both of these questions are answered by thinking like your potential audience. You then go back, refine your content and improve how valuable it is to your readers once they reach your website.
6. Intertwine Your Content and Email Strategies
The thing that gets people to look at your content is how valuable they perceive it. That value then translates to how valuable they see your business, which is particularly important when they do something like skim over their new emails in their inbox and decide whether to open yours.
The best way to tip the odds in your favor is to create useful things for people. Make buying guides, white paper and reports that ultimately help your customer and lead them back to you.
7. Make a Business Blog
Most businesses invest in strategies like cold calls. These strategies end up being time consuming and have a very low rate of conversion.
Instead of using those old and ineffective strategies, consider investing in a business blog. It only takes a few hours a week to manage, and you'll find that it can be one of the most important ways to bring in new customers.
8. Make Your Entire Business Involved in Your Content Creation Process
Everyone in your business does something. They solve problems, create new strategies and answer questions.
They're perfect for creating unique content, the kind that may be better able to engage and reach your readers.
Get everyone involved and then let them write content that they're informed about already.
9. Integrate Your Content, Marketing and Relationship Building Strategies Together
You can make sure that you're better reaching your customers by doing three things:
Plan to answer your customers with content that they need.
Segment your readers by creating content just for them, then market to them after you discover what your customers reading just that type of content are about.
Readily engage your readers with your content. This will allow you to develop effective email marketing campaigns, content campaigns and more because you're able to effectively engage your readers with all of your content instead of just one type of content.
10. Make a Marketing Mission Statement
When it comes to social media promotion tips, this is among the most important. Without it, your marketing will be unfocused and eventually fail.
You need to define three things to have an effective mission statement to drive your business forward:
Who is your core audience?
What type of information are you giving them?
What benefit will your audience receive if they listen to you?
If you want to be effective with social media promotion, focus on your appearance rather than trying to push products on your customers. If you have a positive image, then your customers should naturally prefer to choose the solutions you're providing for them.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.