Today's marketers are focusing on content marketing more than ever before. At this point, almost everybody knows that the phrase, "content is king," is absolutely true. Unfortunately, content marketing is still being used for easy backlinks in many cases. When content marketing is used properly, it is a powerful way for companies to gain the trust of consumers, improve traffic, develop a diverse marketing strategy and ultimately build a reputation as a leader of the industry. Content Marketing 101 is all about recognizing what works and using these strategies effectively.
What Is Content Marketing 101?
Smart content marketing doesn't look like marketing at first. Rather than using endorsements, banner ads and active salesmen, it attracts consumers in other ways. For example, consumers who find content juicy and enjoyable are more likely to share it with others. This results in better conversions of visitors into customers.
Below are some of the best forms that content marketing can take:
Amplify Text with Visual Content
You may have noticed that all of the content marketing methods mentioned above use visual elements alongside text. If you have great text content, you can almost always enhance it for readers by including pictures, video and other visual content. When you use video, you can interact directly with visitors and develop a personal image for your brand. Of course, search engines also value this "rich content," resulting in better rankings for your site.
If you want the best results from your videos, use a high-quality camera or even pay for a professional to produce your videos. You can also boost your results by calling viewers to action and including a narrative with a climax and resolution. First, begin content development with the video format in mind. Promotions, demonstrations, humor, breaking news and information all can make excellent video content. As more visitors view sites on tablets and smartphones, videos and pictures are becoming more popular, making these essential elements of Content Marketing 101.
Getting the Best Results
As you can see, Content Marketing 101 is about more than just pumping out new content. Ideally, you should spend time researching all of your content before even starting production. Always keep in mind that modern web visitors aren't as interested in banner ads and commercials. If you give visitors the information and images they want, they will be more likely to share your content. As a result, your reputation and sales will grow.
Getting Started on Content Marketing 101
As you prepare to develop a strategy, you should research your main messages, customer perceptions and the online buzz about your company. If you aren't sure about these things, consider doing the following:
Look into the way your company makes content production plans at present. Is there plenty of planning, or is it badly disorganized? Review your marketing and content production to find areas that can be improved. Ask the following questions:
Look at the numbers that define your site's performance. Check for time spent on site, bounce rates and purchases. Next, it is time to set goals that you can meet. For example:
It is vital to make these goals specific, such as with percentages or dollar amounts.
Develop a plan for content creation. Do you want to continue making the same content or start producing other media, such as video? Identify your goals and then plan production to coincide with major dates in your industry.
Decide how to distribute your content. For this content to succeed, you must know how you are going to distribute it on social media. Different content is suited to different venues, such as lifestyle topics on Pinterest or business-to-business topics on LinkedIn.
Develop a process. To reach your goals, you should create a new process to match the new content and calendar you've developed. Keep this process simple with clear deadlines that account for editing, and hold regular meetings for analyzing and improving the process.
Analyze your results. Measurement is always important, whether you're using Google Analytics or adding new streams of revenue. Always look at the numbers when measuring the success of your ideas.
If you feel a little intimidated by this information, don't feel bad. One of the most important parts of Content Marketing 101 is the principle of backing your projects with the goals and processes needed to make them work. First, however, you have to analyze your current position, start developing ideas and create your own plan for building sales. In the future, CinchLocal.com will continue to offer more content marketing information and tips.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.