Long tail keywords drive traffic from specific search terms and, when used correctly, can result in higher page views. Before implementing this useful SEO strategy, however, you need to work out which phrases will help your site the most. If you’re wondering how to find long tail keywords, try these eight handy tips.
1) Try Typing into Google
You’ve probably noticed that Google suggests other search terms the moment you begin to type in a query. Take advantage of these suggestions to research long tail keywords related to the main topics of your site and incorporate them into your content.
2) Look for Related Terms
Most search engines list related words and phrases at the top or bottom of search results pages. Browse through these to locate long tail keywords that other people may be searching for when they want the kinds of information offered on your site.
3) Do Keyword Research
Don’t just rely on Google to show you popular search terms relating to your content. Try the keyword tools on social media websites, look for trending topics on other search engines and seek out free keyword research tools across the Internet for a comprehensive picture of what people are searching for right now.
4) Peruse Analytics
Your site statistics or analytics pages are the perfect place to go if you want to know how to find long tail keywords. Whether you use Google Analytics or a tool offered by your web host, it should list the search terms that are driving the most traffic to your website. Sort your results by the week, the month or the year to see the trends over time.
5) Check Out Search Queries
Google AdWords provides information called a search query, which shows you the keywords that generate click-throughs to your pages. This is more specific than an analytics report because it shows actual clicks rather than basic search results, giving you a clearer idea of how much traffic certain long tail keywords are creating.
6) Look at Article Websites
Sites such as eHow and EzineArticles offer content that is optimized for search. Check for key phrases in the articles on these sites that pertain to your website to see what they’re targeting. You can then create long tail versions of these phrases and incorporate them into your own content in a way that is interesting and relevant.
7) Turn to Wikipedia
Wikipedia contains a great deal of keywords per entry and often includes cross-referencing to other articles using keyword-rich links. You can use the same strategies in your own pages by making long tail keywords a priority throughout your content. Use popular search phrases as link anchor text to create a web of internal links that can further boost your search rankings.
8) See What Others are Doing
It never hurts to check out the competition. In regards to keyword research, this means taking a look at what your competitors are optimizing their sites for. Search shorter terms and browse the top pages in the results to discover how others are incorporating them into long tail keyword phrases.
With a little research, you can build a list of useful long tail keywords to use in your site content. Instead of fighting with competitors to dominate search pages with popular one- or two-word terms, long tail keywords allow you to take advantage of potential visitors who are looking for something specific and drive traffic from a unique set of search phrases.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.