Facebook may get the lion’s share of attention, but Google+ has been flying under the radar as an SEO powerhouse that dominates the search results. While Facebook and Twitter still remain a critical aspect of modern Internet marketing, both of these networks have restricted Google’s access to the bulk of their data, limiting their SEO power.
This is not the case with Google+. For example, if you are a Google+ user and search for your own name, your Google+ posts will dominate the search results, even if you are a regular Facebook or Twitter user. Chances are Google+ will even beat the results of your own personal blog.
Due to the obvious importance of Goggle+ for SEO, here are some simple ways to harness the SEO power of Google+ and dominate the search results.
Follow Your Profile Links
In addition to allowing you to link to all of your other social media profiles, Google+ also allows you to directly embed followed links into your bio with any anchor text you want. Although theoretically every link has the same value, if you link directly to your profile, share your posts, and engage with more people, you can increase the value of your profile links.
Embed Post Links
Similar to profile links, you can also add followed links to your Google+ posts. In fact, you can add as many as you want. To do this, simply insert the entire URL and it will automatically be formatted as a link. The more a post is linked to, shared, and +1’ed, the more the value of the link will increase. A simple one-sentence post can have a PageRank of three or better and be regularly cached by Google.
Optimize Your Google+ Title Tags
In Google+, the first sentence of every post becomes a part of the title tag, which is tremendously important for rankings and click-through rates. Therefore, you should carefully construct the first sentence with the right keywords and keep potential readers in mind. A post that has a good title and is widely shared can easily rank for the chosen keywords.
Quickly Index New Content
When new content is shared on Google+, Google’s indexing response times are near instantaneous. In the old Internet days, it would take weeks for a website to get indexed. Today, however, it’s now as quick and easy as hitting a +1 button, so you should share new content on Google+ for lightning fast indexation and to exploit Google Plus for SEO domination.
Connect with Influential People
On Google+, there are nearly 20 notification triggers that allow you to connect with influential people in your industry. You can gently introduce yourself to these influencers by doing the following:
CircleCount is a terrific new tool. Simply by inserting your Google+ URL, you’ll be able to chart the growth of your following, how viral your posts are, and see how you CircleRank score compares against every other Google+ profile.
Interestingly, Britney Spears has the best CircleRank out of all of the profiles on Google+.
Actually Use Google+ to Harness its Power
Although Google+ has witnessed explosive growth, only 25 percent of people use it at least once a month, and even less use Goggle+ for SEO. All of these tips are useless unless you regularly use Google+. Even though people are beginning to catch on to the power of Google+, there’s still time to jump onboard and reap SEO rewards simply by doing the following for ten minutes each day:
If all of this sounds too painstaking or time consuming for you, CinchLocal.com has proven to be a trusted leader in social media marketing and Google Plus for SEO. By utilizing their expert services, your SEO and social media exposure can be taken to the next level.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.