Whether you're familiar with Google authorship or not, you've most likely seen it many times while searching the Internet. Google authorship is a process of linking content in a way that identifies the author and displays a rich snippet search result.
These snippets are easily identified by an author picture or relevant image appearing to the left of the results. Not only does it look nicer and stand out in search queries, but it also yields substantially more page visits than content without the markup tag.
Learning How To Setup Google Authorship Markup Step by Step
Automating Author Bylines in Article Posts
If you're using a content management system like Wordpress, there are several plugins available to add an author information area to every post by default. You can configure the default author content with the links needed to achieve authorship markup on some or all of your site's articles.
Solutions For Common Authorship Problems
How to setup Google authorship markup will often depend on your particular site and social media configuration. If you've setup authorship markup using rel=me options without results, try linking directly to your posts in the Contributor to area of your Google+ about page.
After your content is linked up, use the rel=author option in your byline links to put it all together. This will ensure Google identifies your social media account with your site's content. Then use Google's Structured Data Testing Tool to check your url. Now you can begin to reap the rewards of rich snippet search results.
If you want an easy way to increase your site's search engine presence, learning how to setup Google authorship markup is a simple way to gain the site and social media exposure needed to reach your goals.
Google's Structured Data Testing Tool in Google Webmaster Tools
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.