The Growing Importance Of Search Engine Marketing
If Google had stopped innovating after revolutionizing Internet search engines, they would have already sealed their place in business history. Today, the company claims that 97% of all modern consumers search for local companies online.
Physical yellow pages lost their commercial cachet many years ago. With the advent of widespread mobile Internet usage, it's even more important than ever for businesses to maximize their presence utilizing local search marking with Google Places.
After a slow start, Google Places has become the tool of choice for all types of modern consumers. As Google Places results usually top Web business searches, these results have tremendous impact on company revenues. Essentially, Google Places is now the most popular digital update of the classic yellow page formula.
Companies without Google Places pages risk missing out on the benefits of the information revolution. Without proper exposure in the online public marketplace, few companies can grow and thrive. Tech-oriented companies stand in particular need of intelligent search engine marketing.
Going The Extra Mile In Google Places Profiles
Most major businesses with online know-how create and update Google Places listings. These listings are supremely important for building site traffic and consumer interest. Integrated with Google Maps, Google Places pages allow potential customers to quickly receive step-by-step driving directions. Furthermore, these profiles are ideal places for customers to leave positive, glowing reviews of their favorite companies.
Firms that engage in local search marketing with Google places can set themselves up for years of adequate public exposure. Better yet, it only takes a few minutes to create an accurate, informative Google Places profile. People will want to take care when preparing their company descriptions. These descriptions should contain appropriate keywords without sounding stilted. Compelling copy here can lead to greater public interest.
Businesspeople will also want to exercise caution when inputting addresses, emails and URLs into Google Places profiles. Improperly entered information can lead to concrete revenue losses. Furthermore, it's important to update this information whenever necessary. Beyond the basics, company profiles with interesting tidbits of information can make great impressions on Google browsers. Since Google Places is targeted towards drawing in local customers, many profiles offers unique, region-specific appeal.
Full-color pictures can go a long way towards instilling pages with a sense of professionalism. Around the world, companies in most industries have experienced sterling results through the use of local search marketing with Google Places. It doesn't take specialized knowledge to understand the basics of search marketing. For more in-depth marketing advice, people can turn to CinchLocal - your affordable local search marketing experts.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.