In order for your website to succeed, you must have some of traffic coming to your site from organic search results. With this traffic, it is a lot more difficult to get people to notice your website and share it with their friends. The way that you go about gaining traffic from the search engines is by running a search engine optimization campaign for your website. During this campaign, you will target specific keywords that you hope to get your website to rank for in the search results. While it is tempting to target the keywords that receive the highest amount of daily searches, it is best if you target long tail keywords as these search terms are the key to outranking your competition.
What is a Long Tail Keyword?
A long tail keyword is a very specific search term that your target audience is typing into search engines in order to find websites like yours. A broad search term would be something such as: “Widgets” or “New Widgets” while a long tail keyword would be “buy new blue widgets online” While there is lesser traffic associated with these long tail keywords, they are crucial to success of a business as they offer you the opportunity to:
Why You Should Target Long Tail Keywords
Now that you know what a long tail keyword is, it is time to learn why you should be targeting these terms instead of broader search terms that have more daily searches associated with them. The biggest reason why you should be targeting long tail keywords (low hanging fruit) is because of the lack of competition associated with these terms. Since all of your competitors will be in search of increased traffic to their websites and more than likely focusing on the few search terms that will provide this increase in traffic, you will be the only one running an SEO campaign for these long tail keywords. This will allow you to dominate the search engine results for all of these low hanging fruits and drive a considerable amount of traffic to your website.
In addition to low competition, long tail keywords allow you to drive high quality traffic to your website. Since the chances are pretty good that you are looking to increase sales via your website, you will want to attract visitors who are ready to make a purchase. By targeting various specific long tail keywords, you will increase the number of consumers visiting your website who are ready to make a purchase rather than wasting your time and energy attracting visitors who are just looking for more information about a product or service.
How to Use Long Tail Keywords Into Your Marketing Strategy
In order to improve your online marketing efforts, you need to understand how to incorporate long tail keywords (low hanging fruit) into your marketing strategy. The first step you will need to take in this process is to fully understand your target audience. By knowing the types of questions and concerns your target audience has about your company’s products or services, you can create content for your website that will address these issues. By creating this type of helpful and industry related content, you will naturally target long tail keywords and provide solutions for your target audience. When your website’s visitors feel as if your content has helped them answer their question about a specific product, they will be more likely to do business with your company over someone else.
Once you know what types of questions and concerns are plaguing your target audience, you will want to write as much content for your website as possible addressing these issues. The more content you have targeting long tail keywords the more traffic you will drive to your site. With just a handful of high ranking articles, your website can see a dramatic increase in its traffic numbers when targeting long tail keywords. It is through this approach of targeting a large list of long tail keywords that your website will be able to outrank even the biggest of name brands and drive highly targeted traffic to your website.
Running an SEO campaign is one of the best ways to drive traffic to your website. While it is tempting to target search terms that receive a large number of daily searches, it can be counterproductive to target these terms as your website stands virtually no chance of outranking well established brand names. However, this does not mean that SEO cannot help your website obtain a presence in the search engines. Targeting long tail keywords - low hanging fruit will allow your site to gain a first page ranking in the search results while simultaneously driving high quality traffic to your website while becoming the "expert" in your industry.
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The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.