One of the common ways a customer is introduced to a brand is through online reviews. Google Places is one of the ways consumer share, suggest, support and discuss their favorite brands. Brands can experiment with these processes to get reviews on Google Places.
Advocates and Loyal Customers
The best customers make for the best recommendations when it comes to getting reviews on Google Places. Brands can reach out to their top 15 customers and request that they leave reviews on the site.
When you first publish a listing on Google Places, you can incorporate a simple request for reviews. In addition to any online profile, brands can make a habit of including this request on any marketing materials disseminated. Newsletters, websites and blog posts can all include a call-to-action in order to get reviews on Google place.
In an offline location such as an office or reception area, table cards can be strategically placed throughout the area where customers can see them. An eye-catching table card could capitalize off of foot traffic.
QR codes are another way to get reviews Google Places. An offer may be all that is needed to encourage a person to take the extra step to leave a review. The QR codes are included on everything from packaging and receipts to physical places.
Most companies communicate with a signature of some sort on all outgoing correspondence. A request in an email encouraging the recipient to write a review for a business on Google Places is an effective way to solicit reviews.
Social media for most businesses is one of the most time-consuming marketing practices. Companies can increase their return on their investment by inviting followers to leave a review on Google Places. This call-to-action can be combined with an offer, posted with published content or on the profile’s wallpaper.
Automated email content should include multiple ways to follow up with a customer in order to get more reviews on Google places. Any automated emailing or postal mailing should have a call to action embedded in the content. Recipients of any email content are most likely to have firsthand experience with the brand.
Customers with loyalty cards are frequent patrons. The request for a review can be included on a card. Each time the customer uses the card, he or she can be reminded to leave review Google Places. The loyalty cards are a great way for a customer to be asked to suggest a great review for the brand.
No brand should neglect any of the other major sites when requesting online reviews. Every marketing communication or social interaction with a brand serves as an opportunity to get reviews on Google Places and other sites.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.