Rich snippets are a powerful online media tool that even the savviest marketer has never heard of. They can be instrumental in improving SEO and increasing your Google search results' click-through rates by 30%, generating more site traffic from SERPs than other conventional outlets.
CinchLocal has used its decade of experience in online marketing and SEO utilizing tools like rich snippets to build its clients’ Internet presence, returning increased organic traffic and solid rankings in popular search engines around the world.
What are Rich Snippets?
If you were online looking for an apple pie recipe you’d type the keyword "apple pie recipe" in Google, hit RETURN and peruse the results. Looking at the results below which one would you probably click on first?
Chances are you would most likely click on the first result. Not because it appears first but because it provides additional information (picture, star rating, 85 user reviews) and exemplifies exactly what you are looking for in an appealing and compelling manner.
Google snippets contain unique information — not keywords — yanked from content that is displayed in search listings alongside the page title, URL and meta description. That content is not limited to text. It could be photos, ratings, author info and more.
Rich snippets are actually tricky to implement. It is why typical SEO strategies don’t necessarily include them, regardless of how much they enhance that content. Utilizing snippets can make a significant difference in search listings. These carefully coded properties will draw the attention of users scanning search results, giving them more reason to click through.
As a premier local search marketing expert, CinchLocal tailors rich snippets and other proven SEO techniques to drive traffic and generate leads and customers. The Internet has become the most important marketing tool on the planet and we know how to take advantage of it on behalf of our clients.
Using Rich Snippets
The fastest and easiest way to implement snippets into your content is through microdata.
What's Microdata? Microdata is labeling content that breaks down what the information is about. Your content would promote a who or what, a where and when and a why anyone should care. With rich snippets, there would be a bit of code that states in general Here’s who and what this is about with any info Google needs to display in its listing.
Microdata uses very simple HTML5 tags that assign descriptive terms to bits of information. While knowing some basic language is advantageous, one doesn’t need to be an expert to use microdata. Rich snippets would essentially be prompts to Google on how to set up your listing. Google’s Webmaster Tools can help you with this using their Structured Data Testing Tool. Their tool will allow you to test and confirm if Google recognizes the rich snippets.
If you have a WordPress blog I recommend using the following WordPress Plugins:
9 Different Types of Rich Snippets
Listed below show all the different types of rich snippets along with instructions from Google on how to successfully install each type. *Helpful Tip - select the "microdata" option for the easiest installation.
1.) Rich Snippets for Authors
The author snippet will include . . .
Click here for Google instructions to set up rich snippets for Authors
2.) Rich Snippets for Organizations (Businesses)
These rich snippets contain contact and location info, pricing, hours, customer reviews, etc...
Click here for Google instructions to set up rich snippets for Organizations
3.) Rich Snippets for Events
These Event snippets will provide not only event information, but it can include specific options such as links to daily events or registration. Google can display up to three.
Click here for Google instructions to set up rich snippets for Events
4.) Rich Snippets for Music
Album rich snippets can have links to individual songs or available lyrics on top any other information you’d want the viewer to know.
Click here for Google instructions to set up rich snippets for Music
5.) Rich Snippets for People
People snippets are excellent for networking. They can include job titles, employer, location, interests, a photo and any other relevant information. They differ from author snippets in that the people snippet will contain more personalized information.
Click here for Google instructions to set up rich snippets for People
6.) Rich Snippets for Products
Product rich snippets can have pictures of products, ratings and price ranges.
Click here for Google instructions to set up rich snippets for Products
7.) Rich Snippets for Recipes
For Google to recognize a recipe snippet at least two tags must be place: photo of the dish; a tag for prepTime, totalTime, cookTime or ingredients; a review; or calories. These rich snippets can include ratings as well.
Click here for Google instructions to set up rich snippets for Recipes
8.) Rich Snippets for Reviews
Google captures of reviews usually include a 1 to 5 star rating, but they can also feature just the review section.
Click here for Google instructions to set up rich snippets for Reviews
9.) Rich Snippets for Video
The set up for a video is different from a static image. Google will see the Facebook Share mark up code as well.
Click here for Google instructions to set up rich snippets for Video
Rich snippets require attention to detail. The team at CinchLocal is familiar with the process and can show you the best ways to utilize them.
With extensive experience in SEO and online marketing, we are skilled at web design, social media promotion, blogs and more. Get in touch and let us show you how rich snippets can put your business front and center in searches and driven traffic.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.