Everything that you have learned in the past about "traditional" SEO has changed. In fact, you could say SEO is dead (or as we know it), and anyone clinging to this old thought process will see their sites plummet in rankings.
In the past, search engine optimization was based on having the “right” amount of favorite keywords scattered through the site. Now, due to the ever-evolving algorithms that search engines use, popular keywords on a site is one of the lowest metrics used to gauge ranking.
There are four new metrics that are used for ranking purposes. By implementing these changes to your site, you will boost your rankings and keep ahead of the curve.
As you can see, SEO is dead - or at least SEO as we once knew it is dead. In an effort for only the best sites to rank high on the search engines, the game rules must change. Otherwise, sites that have over-stuffed their content with meaningless information but high numbers of popular keywords would continue to place first when a search is performed.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.