Below are ten SEO tips for small businesses that will help them build a stronger online presence for their companies.
1. Establish A Relationship With Your SEO Manager
Whether you hire an employee to manage your Internet marketing efforts or outsource the task to an outside company, you should stay in touch with whoever is promoting your company website.
2. Target A Specific Audience
Marketing on the Internet is similar in many ways to marketing out in the real world, and one of the most important starting points for any marketing campaign is to focus on your target audience.
3. Publish High Quality Content
Low quality content on your website will destroy it, and all your SEO efforts -- and resources -- will be wasted. Resist the temptation to cut corners, and only publish high quality, original content on your site that will provide genuine value to your customers.
4. Link Internally
Every page on your website should provide several links to other pages deeper into the site. This will help your customers find the information need, but it will also help the search engines to keep your site properly indexed.
5. Use Long-Tail Keywords
In my experience every blog post on your site should target a specific keyword phrase or "long-tail" keyword and include it in the title. Each blog post or page should have a minimum of 250 words of quality content . . . we recommend 400 words just to be safe ;) If you have 2 similar keywords you need to target just write 2 unique articles for each.
6. Don't Abuse Keyword Density
Avoid using your main keywords over and over. Stuffing the same keywords into your content is an outdated tactic that will destroy your website's authority in the eyes of the search engines, causing it to lose ranking and even risk being de-indexed completely.
7. Interact With Customers Via Social Media
Your customers are on social media, and you should be too. But avoid abusing these platforms with ad after ad. Instead, make the effort to engage your customers in conversation and build genuine relationships with them.
8. Discover Unique Social Niches
Look beyond the major social networks to find less competitive social media sites. Using sites that your competitors don't even know exist could grow your business exponentially.
9. Use PPC To Increase Traffic
For several years, businesses have been using Pay Per Click (PPC) advertising as a way to drive traffic to their websites. This method can produce results, so use it.
10. Be Patient
All of these SEO tips for small businesses will help you grow your business on the Internet, but it does take time. The important thing for you is to be patient. When you first started your business, it took time to get the word out and attract loyal customers, and it is no different on the Internet than it was out on the street.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.