With so many websites being launched daily, the consumer has to sort through many sites to find the right product or services to meet their needs.
Consumers feel like it is their responsibility to uncover as much information as possible on a service, product or subject in record time. A company only has a few seconds to make an impression with their small business website design.
Research shows that the company website only has seconds to hook the restless consumer. The customer glances over the content, often spending less than a minute on a page. The average visitor will read less than 20 percent of the content published on the website. With only a quarter of the information being digested by the typical visitor, a company must make sure to capture the person’s attention with eye-catching design. The right value proposition and aesthetics can determine whether or not a person decides to remain on a website.
When the person lands on a website they have a checklist of questions they want answered. They want this information to be easily accessed and they don't want to have to work to locate the following relevant information . . .
Professional small business web design can make a difference in how the customer perceives a brand. According to research, customers form an initial opinion about a company quickly by viewing a website. In less than 50 milliseconds, a customer forms the initial gut feeling for the company while viewing the website. Customers who viewed the website as attractive were more likely to view other aspects of a business favorably.
The basic website used to serve as a means to gather more information about a business. Now the website is viewed as an extension of marketing and branding. The appearance of the website says a lot about the brand. Visitors stay when they land on an attractive site and view the brand in a positive light when the content is presented in a certain way. If the typical consumer forms an opinion on a brand in less than a minute, then the professional small business web design must be used effectively to make the best impression.
If you are in need of affordable website design for small businesses please contact CinchLocal today!
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.