The search engines have been making their results more local and personal because more people are searching for local results. What a lot of business owners don't know is that local search marketing can be profitable whether you own a local business or lead a national chain with multiple locations. Here’s how local search is growing and why it's becoming more important than ever.
How Smartphones and Apps Are Promoting Local Search
One of the biggest reasons why local search is growing is because of the apps and platforms that support local results. People are using mobile devices to search for local results because it’s the default way to find information about businesses when a desktop or laptop isn’t available. Developers are jumping on this trend and creating apps that help users locate anything from local restaurants, doctors, and more.
A great example of this kind of app is FourSquare. This is an app created for specifically for mobile devices. It allows users to “check-in” and leave a comment when they visit a venue. Other users can see who checked in where and what they said about the venue. This app helps users get information about businesses while promoting local businesses through exposure and with programs that reward users for checking in to their business.
Social Media – Another Contributing Factor to Growth
Social media is also helping grow local search and local businesses in general. Users of social media sites often recommend businesses they’ve relied on and venues they’ve visited. These recommendations quickly get announced to their friends, resulting in a lot of exposure. There are also many review sites that list local businesses so that users can see if they can rely on these businesses.
The Only Downside:
The Growth of Local Search is Creating More Competition
It wasn’t too long ago that business owners were simply satisfied with getting listed in the local search results. But as local search volumes grow year after year, the competition is getting tougher. Here are some of the things you need to do to succeed with local search marketing:
There are many different strategies for acquiring local customers and getting your site to the top of the local search results. If you are serious about getting your business seen in your local area, you should seek help from CinchLocal, we're local search marketing experts that know how to succeed.
The founder of CinchLocal, is a seasoned entrepreneur that has over 18 years of experience in search engine optimization and online marketing.