Ultimate Setup Guide to Google My Business Optimization for Roofing Companies

Do you feel overwhelmed by all the steps needed to optimize your roofing company's Google My Business listing? Don't worry - we have all the answers for you! This ultimate guide dives into every detail, from claiming and verifying your listing to managing reviews, getting insights, and answering customer questions.

This comprehensive guide to GMB optimization tips for roofing companies includes helpful pointers that can help your roofing company stand out from the competition and attract more customers, such as Google my business profile optimization for roofing companies. From learning all about keyword stuffing to adding messaging, services, and business hours, make sure you don't miss out on these valuable insights.

Short Summary

• Update: Google My Business is now called Google Business Profile.
• Claim and verify your roofing company's GMB listing to secure your online presence.
• Optimize your business listing profile with all necessary details, photos, posts, and respond to customer feedback.
• Collect reviews, interact with clients, establish your service area, get insights & boost credibility for a strong reputation!

Why Do You Need to Optimize Your Roofer Google Business Profile?

Optimizing your Google My Business (GMB) or Google Business Profile will help improve your local SEO ranking in Google's Map 3-Pack. The Google Map 3-Pack, also known as the Local Pack or Snack Pack, is the prominent Map listing of only 3 local roofing businesses that appear on the top of the first page of Google's search results when a potential customer searches for local roofing services or businesses. The Google Map pack searches account for 70% of all local searches.

Claim and Verify Your Roofing Company's Google Business Profile Directly on Search and Google Maps

Google My Business (GMB) or Google Business Profile (GBP) is an essential tool for roofing contractors looking to boost their online presence and get noticed by potential customers. With GMB, every roofing business can create a comprehensive profile to showcase their business, including their services, contact info, location, customer reviews, before and after roof transformations, and more.

Setting up a GMB or GBP profile is easy peasy - just head over to https://www.google.com/business/ and fill in the details. Once you've entered your roofing business name, address, and phone number, you can either wait for a postcard with a pin number to arrive at your office address (see the video below) or take advantage of the instant verification option if you've already verified your business on Google Search Console.

Tip: Be sure to add "roofer" or "roofing" to your business name for added visibility in Google Maps.

Step 1: Create a Google My Business Profile

You can get your roofing company up and running on Google My Business at https://www.google.com/business/. Log in with the Google account that you'd like to link to your roofing business and enter your roofing company's name, address, and phone number.

When selecting the primary category, consider the might of local rivals and search traffic for each fragment. Once your profile is set up, you can either wait for a postcard with a pin number to arrive at your office address or take advantage of the instant verification option if you've already verified your business on Google Search Console.

Step 2: Choose Your Business Type and Category

It's essential for Google to be able to showcase your brand to those in need of roofing services, and that all starts with the right business type and category. It's important to keep in mind that roofers don't have to settle for the primary category - if your roofing business offers additional services, you can add up to 9 more subcategories that are relevant to your roofing business.

When selecting the correct business type and category for your roofing business, you'll want to consider the competition, as well as the traffic and visibility for each fragment. Take the time to research other roofing contractors in your area and see which subcategories they've gone for. That way, you can have an idea of what categories are most popular and how well they're performing in terms of local search traffic in Google Maps.

Tip: Roofing companies should select "Roofing contractor" as their business type and main category for optimal local search traffic.

Step 3: Enter Your Location and Contact Details

The exact address of a roofing company's headquarters, plus the cities they cover, and a direct line for customers to reach them, are essential information that must be included in a business's Google My Business profile. Once you sign in to the Google My Business setup, head over to the "Info" tab and enter your location and contact details. Accept the Terms of Service and Google Privacy Policy; then you are ready to begin. It's important to note that your local roofing businesses' address and phone number must exactly match the one listed on your website for the best possible local search ranking.

When it comes to identifying your roofing business, you also have to specify the cities your roofing company covers. This will help ensure that potential customers looking for roofing services in certain areas can easily find your business. Also, make sure that your phone number is correct and up to date, as this is the main way potential roofing leads can contact you.

Step 4: Enter Your Mailing Address

To get to the Google My Business (GMB) or Google Business Profile (GBP) setup, it's easy peasy - just sign in to your Google account and head over to the Google My Business website. Once you're all logged in, you can enter your roofing company's mailing or business address into the "Address" field in the "Info" tab.

Sharing your roofing company's mailing address with GMB is a must - it'll help customers find you faster and boost your local search ranking in Google Maps 3-Pack within no time. To make sure your address is legit, Google will send a verification code to the address you provided in the form of a postcard with a secret code.

Once you get your hands on the postcard, just follow the instructions to enter the code in your GMB account and you'll be good to go.

Step 5: Add Your Services

It's super simple! Log in to your Google Business Profile, select the business location you wish to manage, click the Edit Services button, and add your services - voila!

This is a great way to clearly display the services your roofing company offers to customers, so make sure you include a comprehensive list of all the roofing services that you provide. This will give customers a better idea of what they can expect from your business location, and it'll also help them find the right solution for their roofing needs faster.

Step 6: Set Your Business Hours

Logging into your Google My Business or Google Business Profile account is the first step to setting your roofing company's business hours. You can locate the "Hours" section in the "Info" tab of the sidebar - easy peasy.

To give your regular business hours on Google My Business a makeover, head over to the "Hours" section and tweak the hours for each day of the week.

To spread the word about your special holiday hours, click "Add hours" in the "Hours" section. That way, your customers will always know when you're open and when to plan that much-needed roof repair.

Step 7: Add Messaging

To get the conversation started on your roofing company's Google My Business profile, you need to first log in to your Google Business Profile (GBP) and locate the Messaging tab. You'll need to give your SMS-enabled number, customize the message text, and switch on messaging for the action to take place.

With the power of personalized messaging, you can give your roofing company's Google My Business profile a personal touch. Nobody else can do it like you can so make sure that your message text is as unique as your business.

Plus, you can even get the conversation started with customers for free.

Step 8: Add a Description for Your Roofing Company

A description of your roofing company's Google My Business profile is key to letting customers know what your business does and how it stands out from the competition.

Your business online profile should include the official name of your business, goals, target customers, short business description, competitive advantages, location and opening date, mission statement, products/services, and business structure. Keep it concise, engaging, and easy to read for the win.

Including a logo, images of before and after roofing services, and employee photos on your roofing company's Google My Business profile can help build trust and show customers the amazing transformation your business can provide.

Additionally, you can get your hands on free advertising credits and custom domains from Google for your roofing company's Google My Business online profile. Log in to your Google My Business account, click on the "Promote" button on the menu bar, and follow the instructions to claim your free advertising credits and custom domain.

Optimize Your Roofing Company's GMB Listing

Google My Business is essential for roofing companies looking to make a splash in the local market. Optimizing a roofing company's Google My Business (GMB) or Google Business Profile (GBP) profile is a surefire way to help them stand out from the competition and provide potential customers with all the information they need. A GMB profile should include all the bells and whistles, like NAP information, company photos, Google posts, and answer questions in the Q & A section.

Roofers should also be sure to include large, well-composed pics that show off their work in all its glory...Before and After pictures are a must! Additionally, messaging, Google posts, online reviews, and questions and answers can be added to a GMB profile to make it look sharp and attract potential customers.

Complete All Your Essential Information Needed

The roof of a roofing company's website should be tucked away in the website box on Google My Business (GMB) profile. The main office line should be listed as the phone number. Additionally, it's essential to include the contact us page or "Free Estimate" page in the appointment URL box, so potential customers can easily find it.

To climb the organic search rankings, a roofing company should list their business name, business address or physical address, when they're open, how to get in touch, their company website, and some eye-catching pics. It's also important to keep accurate hours on a GMB profile to prevent any unwanted surprises for customers.

Adding a messaging or request a quote button to a roofing company's GMB profile is also beneficial as it can help attract over 40% of property owners who prefer to find roofing contractors through online platforms, mobile apps, and emails.

Gather and Respond to Customer Feedback

It's essential to keep an eye on customer reviews to make sure your roofing company's reputation remains intact. The best way to handle negative reviews is to address them quickly and show everyone that you take customer satisfaction seriously. Additionally, monitoring the questions and answers section of your Google My Business profile is essential to avoid any bad vibes and preserve your brand's good name.

Answering customer reviews is also key to dodging any unfavorable opinions or negative reviews and maintaining your brand's good name. Furthermore, answering customer inquiries quickly on a GMB profile can help fill in any gaps for prospective customers and make sure they don't slip through the cracks.

Post on Google

Google Posts are a great way for roofing companies to make their presence felt on Google My Business. They can show off images, videos, and text for a whole week on their GMB profile, and they let roofing companies display their promotional offers and updates to stand out among the competition.

To really make their Google My Business page pop, roofing companies can post promotional offers, updates about their services, blog posts, and dazzling images or videos showcasing their work. To get the lowdown on Google Posts, roofers can check out YoYoFuMedia's blog post "How to Post on Google".

Answer Questions

Responding to questions on a roofing company's Google My Business profile is essential - it fills in any gaps for local customers and makes sure they don't slip through the cracks. Plus, it demonstrates that the roofing company is engaged and values its customers. To stay on top of customer queries, roofers should turn on their notifications and check them often.

Having your Google Business profile properly setup can be a great benefit to roofing contractors, as it can alert them the second someone messages them, and they can also manage their business details, online reviews, check stats, manage potential roofing leads, and post on Google - all from one place.

When responding to queries, it's wise to remain polite and professional, provide helpful and accurate information, and reply in a timely fashion. Additionally, it's best to keep personal information to yourself, and instead direct customers to the company's website or contact number for more information.

Regularly Update Your Business Information

To keep customers in the loop and avoid any confusion when it comes to changes in operating hours or closures, roofing companies should keep their business info up-to-date on Google My Business. To give your business info a facelift on Google, simply log into your Google My Business account, select "Info", and click on the pencil icon to make any desired updates. It's also important to double-check your NAP (Name, Address, and Phone Number) information to ensure it's correct, as any discrepancies can lead to inconsistent results in Google Search.

Plus, make sure to update your business hours to reflect any changes in operating times or closures. Additionally, adding a business description is essential for customers to get an idea of your roofing services and what makes your business unique.

Lastly, adding more photos of your work can help people get a better sense of what you do and how you do it.

Check Out Insights

Google My Business insights are a great way for roofing companies to get a leg up on the competition and get an inside look at how customers interact with their business profile. Insights offer performance charts that can show how customers are interacting with a roofing company's profile, such as what they view, how they search, and what they do after seeing the listing.

To get the scoop on Google My Business insights, roofers must first be verified by Google. Once the process is complete, they will be able to view their insights within a few weeks. With these insights, roofers can make smarter decisions and gain more leads from their GMB listings.

Benefits of an Optimized GMB Listing for Roofing Contractors

Google My Business (GMB) is a must-have business listing for roofing companies, allowing them to showcase all the important details about their business. GMB is an essential part of any roofing company's digital marketing plan, and an optimized GMB listing can be the key to success for roofers, like unlocking the door to rankings in Google Maps with search queries like “roofing company + your city”.

The perks of an optimized GMB listing for roofers include getting their name out there, chatting with customers, and gaining insights. Plus, gathering Google reviews is key for roofing companies to establish credibility with customers and show off those shiny "Gold Stars" in search results - after all, 84% of people trust online reviews just as much as a personal recommendation.

A nationwide study of roofing companies also revealed the trends and tactics that successful roofing companies are using to stay ahead of the game in local search results.

Manage Your Information

Keeping tabs on your GMB listing is essential for making sure your customers have the latest and greatest info about your business, like contact details, business hours, and services. To get the info on your GMB listing in order, log into your Google My Business account, select Info, and edit the category information shown under the business name. You can also update your contact info, business hours, and other must-have details. Don't forget to hit Save after each change.

To ensure your accuracy and consistency are on point, make sure your business name, address, and phone number (NAP) are identical on all your online listings. Double-check your listings frequently and update them if needed. Plus, don't forget to respond to customer reviews and questions promptly and professionally - it'll help build trust with your customers.

Collect Reviews

Collecting reviews is a must for roofing companies, helping them gain credibility and trust with customers. Gathering reviews for your GMB listing is totally doable - just ask customers directly, claim your GMB listing, send review requests through text and email, add a link to the review/rating page at the end of customer receipts, and keep your request concise and to the point.

It's vital for roofing companies to reply to reviews since it demonstrates that they cherish their customers' opinions and are devoted to offering top-notch service. Plus, it gives them a chance to tackle any negative feedback and possibly transform an unhappy customer into a satisfied one.

Interact With Clients

Being kind to your clients on GMB listing is a must - it helps build trust and credibility with your customers, boost customer satisfaction, and increase the chances of repeat business. Messaging is the way to go if you want to keep your customers in the loop - whether that's responding to their queries, giving more info about what you offer, or just sorting out any problems they might have.

Q&A is also a great way to provide answers to the queries of your customer's concerns and help tackle any worries or problems they may have.

And Google Posts are the perfect way to keep your clients in the loop - share updates, special offers, events, and more to keep them informed about what you've got going on.

Get Insights

Google My Business Insights is a powerful tool that gives businesses a deep understanding of their customer's behavior and preferences. To access GMB. Insights, simply login to your business profile and click on Insights on the left menu.

With GMB. Insights, you can make data-driven decisions about your business - like what to offer, when to offer it, and how to market it. You can even track the success of your marketing strategies and adjust them as needed.

Boost Credibility

A credible and visible GMB listing can help bring in the dough - more customers and more money. Building credibility on GMB is essential for roofers to increase the visibility of their listing, gain customer trust, and turn potential leads into paying customers. To give their GMB listing a credibility boost, roofers should get customers to leave glowing reviews, share some stellar snaps, and respond to all reviews.

Adding custom images, logos, and videos to your business listing can also be a great way to stand out from the competition. Furthermore, responding to customer reviews in a timely manner and offering discounts or deals to those who have left reviews is an excellent way to encourage customers to leave more positive reviews.

All these steps will help roofers build a solid reputation and gain the trust of potential customers.

Managing Google Reviews for Roofing Contractors

Google reviews are an essential part of any roofing company's online presence. They are a great way to attract customers and build trust in your business listing. People often take a look at the average star rating, the total number of reviews, and the most recent reviews when evaluating a roofing company's Google reviews.

Fortunately, roofing companies can take advantage of Whitespark's Google Review Generator to get a link that they can email to customers with a few clicks. This makes it easier for customers to leave a positive review of your business.

When it comes to negative reviews, it's important to show some understanding, recognize the customer's issues, express regret, offer a resolution, and thank them for their feedback. It's also important to note that keyword stuffing is not okay - it can lead to Google editing or even deleting the listing.

Summary

For roofers, creating and optimizing a Google My Business listing is the first step on their journey up the local search results. Claiming and verifying your business's GMB listing is a breeze, then you'll need to pick the perfect business listing type and category. After that, customize your profile with location details, services, hours, messages, descriptions, and images. Then you're ready to hit the optimization!

Optimizing your GMB listing means completing the essential information needed to give customers the best possible experience - this includes gathering and responding to customer feedback, answering customers' questions, regularly updating Google business profile info, posting on Google, and checking out insights. GMB listings also give roofers the opportunity to collect reviews and build trust with customers. They can also use GMB posts, Q&A, messaging, and media to interact with customers, gain insights, and boost their credibility and reputation in Google Maps.

Finally, they should use tools like Whitespark's review generator to manage their Google Reviews. By following this guide, roofers can take control of their online presence, breakthrough competition, and become the go-to local business in 2023. So get optimizing and welcome higher local search rankings today!

Frequently Asked Questions