CinchLocal Privacy Policy


Effective Date: September 1, 2026
Last Updated: September 1, 2026


Squawkia, Inc. (“Squawkia,” “CinchLocal,” “we,” “us,” or “our”) owns and operates the CinchLocal.com website and provides CinchLocal local marketing, reporting, and business-profile services, including the Cinchy client platform (collectively, the “Services”). This Privacy Policy explains how Squawkia, Inc. collects, uses, stores, protects, and shares information when you visit CinchLocal.com, respond to our advertising, communicate with us, use our Services, or choose to connect third-party accounts such as Google Business Profile, Google Search Console, or Google Analytics.By using the Services, you acknowledge the practices described in this Privacy Policy.


1. Information We Collect


We may collect information directly from you, automatically through your use of the Services, from your organization, and from third-party services you choose to connect.


Information you provide

We may collect:


  • Your name, email address, phone number, job title, company name, and other contact details.
  • Information you submit through contact forms, appointment forms, advertising lead forms, emails, calls, or other communications.
  • Account information, login credentials, and information needed to administer access to the Cinchy platform.
  • Information about your business, including business name, website, phone number, address, service areas, services, categories, and related information you provide or authorize us to use.
  • Billing, service-plan, and business-contact information, when applicable.
  • Communications, support requests, feedback, and other information you provide to us.


Information collected automatically


When you use our website or Services, we or our service providers may automatically collect:


  • Internet Protocol (IP) address.
  • Browser type, device type, operating system, and approximate location derived from IP address.
  • Pages viewed, referral URLs, dates and times of access, actions taken, and diagnostic information.
  • Cookies, pixels, local storage, and similar technologies used to operate, secure, measure, and improve our website and Services.


Advertising and Meta Pixel information


We may use Meta technologies, including the Meta Pixel, in connection with Facebook and Instagram advertising. These technologies may help us measure the effectiveness of our advertising, understand actions taken after someone views or interacts with an advertisement, create advertising audiences, and deliver or measure relevant advertising.


The information Meta collects and processes is subject to Meta's own privacy policies and settings. You may manage certain advertising preferences through your Facebook or Instagram account settings.


Google-connected information


If you choose to connect a Google account to Cinchy, we may access only the Google data for which you grant permission through Google's authorization process and only as needed for the features you choose to use. Depending on the permissions you grant and the features available to you, this may include:


  • Google Business Profile data, such as account and location information, business names, addresses, categories, account or location identifiers, and information needed to identify locations you authorize us to report on or manage.
  • Google Business Profile performance data, such as profile views, website clicks, calls, direction requests, and similar reporting metrics made available by Google.
  • Google Search Console data, such as property information and search-performance data including search queries, impressions, clicks, click-through rate, and average position.
  • Google Analytics data, such as property information and reporting data including users, sessions, traffic sources, engagement, and other available analytics metrics.


You may decline to connect a Google account. If you do, features that require the relevant Google connection will not be available.


2. How We Use Information


We may use information we collect to:


  • Provide, operate, maintain, secure, and improve our website and Services.
  • Respond to inquiries, schedule consultations, provide customer support, and communicate with you about requested services.
  • Create and manage client accounts, business records, location records, report settings, and authorized user access.
  • Deliver local marketing services, local-search reporting, business-profile reporting, local-visibility analysis, and related workflows you request or authorize.
  • Generate client-facing and internal reports, including monthly reporting and records of services or actions performed.
  • Import, display, organize, analyze, and report on information from Google services or other third-party services that you choose to connect.
  • Measure and improve the effectiveness of our advertising and marketing.
  • Protect the security and integrity of our Services, prevent fraud or misuse, troubleshoot problems, and enforce our agreements.
  • Comply with legal obligations and resolve disputes.


We do not use Google user data for advertising, remarketing, retargeting, or interest-based advertising.


3. Google API Services Data


Cinchy's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.


When you authorize a Google account connection, we use Google user data only to provide or improve the user-facing Cinchy features you request or use. For example, we may use authorized Google Business Profile data to identify business locations and prepare local/business-profile reporting; Google Search Console data to display organic-search performance; and Google Analytics data to display website-performance reporting.


We do not:


  • Sell Google user data.
  • Use Google user data to serve advertisements, including personalized advertising, interest-based advertising, remarketing, or retargeting.
  • Use Google user data to determine creditworthiness, lending eligibility, insurance eligibility, employment eligibility, housing eligibility, or similar high-impact decisions.
  • Use Google user data to train generalized or non-personalized artificial-intelligence or machine-learning models.
  • Transfer Google user data to third parties except as necessary to provide or improve the user-facing features you request, with your consent, for security purposes, to comply with applicable law, or as part of a business transaction permitted by applicable law and Google policy.


Access to Google user data is limited to authorized CinchLocal personnel and service providers who need access to provide, operate, secure, or support the Services and who are subject to appropriate confidentiality and security obligations. We do not allow humans to read Google user data except when reasonably necessary to provide support or services you request, to investigate or resolve a security incident, to comply with applicable law, or when you have provided appropriate consent.


4. How We Share Information


We do not sell, trade, or rent your personal information or Google user data.

We may share information in the following limited circumstances:


  • With your organization and authorized users. Information may be available to your organization’s authorized administrators, employees, contractors, and other users who are permitted to access the relevant business account or report.
  • With service providers. We may use service providers for website hosting, cloud infrastructure, databases, authentication, email delivery, reporting, analytics, security, customer support, advertising measurement, or related business operations. They may access or process information only as needed to provide services to us and subject to applicable confidentiality, security, and contractual obligations.
  • With third-party services you direct us to connect. We may share or receive information when necessary to provide an integration, feature, or service that you request or authorize.
  • For legal, safety, and security reasons. We may disclose information when we reasonably believe it is necessary to comply with law, legal process, or enforceable government requests; protect the rights, safety, security, or property of CinchLocal, our users, or others; investigate fraud or security issues; or enforce our agreements.
  • In a business transfer. Information may be transferred as part of a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction, subject to applicable law.


5. Cookies, Pixels, and Choices


We and our service providers may use cookies, pixels, local storage, and similar technologies to operate and secure our website, remember preferences, understand website use, measure advertising effectiveness, and improve our Services.


You can control cookies through your browser settings. Blocking or deleting cookies may affect some website or Service functionality.


You may manage certain Meta advertising preferences through your Facebook ad preferences or related Meta account settings. You may also use browser or device-level controls where available.


6. Data Retention, Google Disconnects, and Deletion


We retain information for as long as reasonably necessary to provide Services, maintain legitimate business records, meet legal or accounting obligations, resolve disputes, enforce agreements, and protect our systems.

If you disconnect a Google account from Cinchy, we will stop using the authorization token associated with that connection for future Google data access. We may retain information previously imported or reports previously generated for a reasonable period when necessary to provide historical reporting, maintain service records, comply with legal obligations, resolve disputes, or protect our legitimate business interests.


You may revoke Cinchy’s access to your Google account at any time through your Google Account security settings and third-party app access controls. Revoking access stops future access using the revoked authorization but does not automatically delete information previously imported into Cinchy.


To request deletion of your account or eligible personal information stored by CinchLocal, contact us at cary@cinchlocal.com. We will process requests in accordance with applicable law and our legitimate legal, security, accounting, and record-retention obligations. Deleting information may limit or end your access to certain Services.


7. Security


We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, and disclosure. These measures may include role-based access controls, encryption in transit, security controls for sensitive credentials and authorization tokens, logging, backups, and restricted access to systems and data.


No method of internet transmission or electronic storage is completely secure. You are responsible for protecting your account credentials, using strong passwords, and notifying us promptly if you believe your account has been accessed without authorization.


8. Your Rights and Choices


Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or information about the processing of your personal information.


You may:


  • Ask us to update or correct eligible personal information.
  • Opt out of marketing communications by using the unsubscribe link in a marketing email or contacting us.
  • Disconnect a Google integration through Cinchy when that option is available.
  • Revoke Google authorization through your Google Account settings.
  • Request privacy assistance or exercise applicable privacy rights by contacting us at cary@cinchlocal.com.


We may need to verify your identity and authority before processing a request. We may decline or limit requests where permitted by law, including when fulfilling a request would affect another person’s rights, reveal confidential information, interfere with legal obligations, or compromise the security of our systems.


9. Children's Privacy


Our website and Services are intended for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.


10. Third-Party Services and Links


Our website and Services may link to or integrate with third-party websites, platforms, and services, including Google, Meta, Facebook, and Instagram. Those third parties have their own privacy practices, which are governed by their own policies. We encourage you to review third-party privacy policies before providing information or authorizing an integration.


11. Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or legal requirements. When we do, we will revise the “Last Updated” date above. If required by law, we will provide additional notice of material changes.


12. Contact Us


If you have questions, concerns, or requests about this Privacy Policy or our data practices, contact us:


**Squawkia, Inc.** 

Owner and operator of CinchLocal.com and the CinchLocal marketing agency.
Email: cary@cinchlocal.com
Phone: (210) 789-2973