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Why Should You Hire a Roofing SEO Company?
Cary Byrd CEO of CinchLocal
Cary Byrd • Aug 25, 2021
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Why Should You Hire a Roofing SEO Company?


Roofing SEO is pretty much necessary for those who are planning on getting ahead in the competitive industry of the roofing business.


It also takes a lot of time and effort to make sure that you get it right. Outsourcing your efforts might be the right thing to do if you need to focus on your business.


Hiring a roofing SEO company can be costly, but it's also one of the most important decisions you'll make for your business.


If you're still on the fence, then read on and we'll show you why so many people choose to hire a roofing SE expert rather than do it themselves.


Roofing SEO Takes Time


More than almost anything else involved with creating a website, search engine optimization takes a lot of time. The basics are easy enough to understand, but you'll need a lot of time to implement them.


Think about it, do you have time to manage all of the following:


  • Link building
  • Rich snippets
  • Schema markup
  • Keyword research
  • On-page optimization
  • Content management
  • Regular updates to a blog


All of these add up to a lot of time for an already busy roofing business owner. There's a reason why roofing SEO agencies have been taking the roofing world by storm.


For most people, the above list would require some research to understand the whole process.


Having someone who already knows how to handle it will save you a lot of time in the short term and the long term.


So you'd have to research to understand SEO and then spend the time it takes to bring your plan into action. It's a lot of effort and your initial efforts as an amateur aren't likely to have the results you need.


Roofing SEO is Constantly Changing


In addition to taking time off your business, you also have to stay on top of the constant shifting of search engine algorithms.


More time and expertise are required to manage this than almost any other factor of SEO. It's no small potatoes, Google shifts rapidly and if a shift isn't handled properly, you can immediately lose pretty much all of your traffic.


Experts who want to keep their clients happy have to constantly monitor the changes that occur and make updates to their roofing websites.


White hat SEO rarely loses all of their traffic entirely, but if you employ an expert who uses shady tactics you can end up in hot water really quickly.


Google updates its algorithm roughly 500 to 600 times a year. Most of these are minor but at their current pace, they're also putting out tons of major changes each year as well.


Get It All in One Place


Getting all of your website management done in one place leads to better results.


Some site owners try to outsource their stuff all over the place. A couple of content writers, a web developer, and someone to handle link building.


An expert will be able to ensure that you have everything you need in one place. In doing so it simplifies your billing, makes your life easier, and keeps the efforts for ranking your site coordinated.


This coordination means better results for your page.


Even more important: using one roofer SEO company to handle everything means that they can modify your campaigns in real time.


Roofing SEO campaigns require modifications from time to time. Perhaps a new competitor has emerged or maybe a major Google algorithm update has made part of your strategy invalid.


Getting everything handled by the same experts only gets better with time.


Roofing SEO Company Watchdog


It's in a roofing SEO company's best interests to keep an eye on the competition at all times.


After all, their job is to keep you as far up the front page as possible for as many keywords as possible.


Monitoring competition is time-intensive and actually gets rather expensive when you start looking at the specialized tools required to ensure you get the most information.


And, of course, with an expert at the helm of the ship, you won't have to worry about enacting the strategy yourself.


Their Resources Are At Your Disposal


Roofing SEO gets expensive and requires networking.


Tools have monthly costs and only someone who knows what they're doing is going to be able to get the most out of them. Some of these tools get prohibitively expensive for small businesses in a hurry.


Networking, particularly for link outreach, is another resource that you probably don't have at your beck and call. Through their built-in networks, a roofing SEO company can make sure that you get the backlinks you need without feeding the competition.


The diversity that can be put into your efforts through the additional resources professionals have at their disposal is pretty awesome.


And sure, you could build them yourself but who has time for that?


Be Backed By an SEO Expert


Any way you look at things, the real advantage that you gain by utilizing a roofing SEO company is simple: they have the expertise you don't have.


SEO is a full-blown trade at this point. While some people can manage to rank a page or two as a hobby, there's a reason that SEO is such an enormous industry that continues to grow.


In any kind of marketing attempt, it's important to make sure that you've got someone who knows their stuff.


With SEO, an incomplete effort can end up hurting your rankings. Hiring someone who already has the skills and experience required is the obvious choice.


It's no different than hiring an expert in any other field.


If you're interested in making sure that your business takes off then contact us today and see what we can do for you.

Drop a comment below if you found this article helpful.

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